Tag Archives: gamification

How Gamification Enhances the Customer Experience

How Gamification Enhances the Customer Experience

Everyone knows how critical positive customer experiences are. The problem is too many companies focus solely on improving individual touchpoints, without looking at the entire customer journey. When companies view touchpoints on an individual basis, it can be easy to think your customers’ experiences are positive.

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Pokémon Go #GamificationGoals for Brands

Pokémon Go #GamificationGoals for Brands

Whether you’re already a diehard Pokémon Go enthusiast or wondering what all the hype is about (and why people are walking aimlessly around public spaces), one thing is certain: every brand marketer can learn some great gamification lessons from this worldwide phenomenon.

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Discussion Point: Is Gamification More Than a Bribe?

Discussion Point: Is Gamification More Than a Bribe?

Do gamification strategies really motivate employees and customers? Are they valid ways to recognize, reward and encourage a deeper learning of concepts for better business outcomes — and push people to achieve their goals? Or is gamification nothing more than a well-orchestrated bribe to get people to do what they

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Badgeville Motivation Platform Gamifies the Workplace

Badgeville Motivation Platform Gamifies the Workplace

In a world where technology has gamified dating, working out and learning in classrooms, Badgeville wants to transform motivation in the workplace. Gartner predicted in its Gamification 2020 report that gamification will be a key way for brands to build customer marketing and loyalty, by way of rankings, points or

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Axonify’s ‘Behaviors’ Platform Gamifies Employee Learning

Axonify thinks it’s cracked the code for those who want to give their employees a boost when it comes to reaching company goals and learning new strategies for their jobs. The company’s new Axonify Behaviors service is a component to its Employee Knowledge Platform, a tool that companies use

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How to Take Your Content to the Next Level

How to Take Your Content to the Next Level

Marketers, it's time to expand your thinking about content beyond creating and publishing blog posts, infographics, e-books and the like.  Instead, look for ways to blend content and community into a unified engagement strategy. Cultivating a vibrant community takes your content to the next level.

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Microsoft CRM Plays Up Gamification in FantasySalesTeam Deal

Microsoft Dynamics CRM will be adding a sales gamification component to its fall release, which is expected to be generally available before the end of this year. The company will be incorporating the gamification functionality it is getting from its acquisition of Incent Games Inc.

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