Tag Archives: gartner

Gartner Names Content Marketing Platform Leaders, Adobe Updates Experience Cloud, More News

Gartner Names Content Marketing Platform Leaders, Adobe Updates Experience Cloud, More News

Gartner released its first Magic Quadrant for Content Marketing Platforms (fee charged) March 27. The Stamford, Conn.-based research firm named NewsCred, Kapost, Contently and Percolate as its leaders. Skyword, ScribbleLive, Spredfast and Sprinklr were named "niche players." Gartner defines content marketing platforms (CMPs) as software platforms

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9 Tips to Consider When Selecting a Digital Experience Platform

9 Tips to Consider When Selecting a Digital Experience Platform

Practitioners who select, deploy and manage software that helps them produce digital experiences for their customers face certain realities: managing integrations, leveraging APIs, investing in headless, finding actionable insights that help them better connect to customers. Ultimately they're hoping their software suite helps them achieve their business outcomes. Gartner ’s

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Gartner Names Digital Experience Platform Leaders, eZ’s New CEO, More News

Gartner Names Digital Experience Platform Leaders, eZ's New CEO, More News

Gartner named IBM, Adobe, Sitecore and Liferay as the leading vendors in its first Magic Quadrant for Digital Experience Platforms  (fee charged), published today. The Digital Experience Platforms Magic Quadrant replaces Gartner's Magic Quadrant for Horizontal Portals and includes substantial changes to market definition and inclusion criteria.

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Gartner Analyst: AI Application Development Is Stuck in 1958 (For Now)

Gartner Analyst: AI Application Development Is Stuck in 1958 (For Now)

BOSTON — If we compare the application of artificial intelligence (AI) in the enterprise to the history of computer innovation, we're running about 60 years behind. Tom Austin, vice president and fellow at Stamford, Conn.-based Gartner, shared that thought in his keynote address about AI realities this morning at

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5 Reasons Marketing Budgets Will Drop In 2018

5 Reasons Marketing Budgets Will Drop In 2018

Recent research from Stamford, Connecticut-based Gartner appears to suggest that the growth in marketing budgets many organizations have experienced over the past few years is stalling and that in some areas of marketing budgets will even shrink. According to figures in the CMO Spend Survey 2017 - 2018 survey,

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New players in digital marketing analytics emerge

New players in digital marketing analytics emerge

New players that have emerged in Gartner's world of digital marketing analytics platforms are embracing people-based marketing and they're building a true omnichannel view of people. Martin Kihn, research vice president who specializes in data-driven marketing for the Stamford, Conn.-based research firm, shared those thoughts in an interview with CMSWire.

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Smartsheet Updates Automation Tools With an Eye Towards End User Adoption

Smartsheet Updates Automation Tools With an Eye Towards End User Adoption

Bellevue, Wash.-based collaboration automation vendor Smartsheet announced major upgrades to its platform at its inaugural Engage customer conference last week. The upgrades aim to cut down on the manual steps required to accomplish everyday tasks.

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Customer Data Platforms Near Trough of Disillusionment (And That’s Great News)

Customer Data Platforms Near Trough of Disillusionment (And That's Great News)

Gartner’s latest Hype Cycle for Digital Marketing and Advertising placed Customer Data Platforms (CDPs) on a rollercoaster to the summit of the "Peak of Inflated Expectations."  Soon, therefore, CDPs will begin their slump into the "Trough of Disillusionment," currently occupied by Content Marketing, Data Management Platforms and Responsive Design.

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