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GDPR Isn’t a Crisis for Email Marketers, It’s an Opportunity

GDPR Isn't a Crisis for Email Marketers, It's an Opportunity

Maybe you’ve heard the idea that the Chinese word for “crisis” is composed of two syllables that respectively mean “danger” and “opportunity.” It's a great idea, but unfortunately it just isn't true.  Yet “crisis = danger + opportunity” won’t go away because it perfectly captures the way many erstwhile

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