Tag Archives: gdpr

GDPR May Seem Like It’s Behind Us, But It Still Belongs in Your Marketing Road Map

GDPR May Seem Like It's Behind Us, But It Still Belongs in Your Marketing Road Map

While the rollout of the EU’s General Data Protection Regulation (GDPR) caused an initial panic and revealed many brands were unready to comply, the initial impact of the law on the overall state of digital advertising seems to not to have been as drastic as some projected.

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Why California’s New Privacy Law Signals a Major Shift in the Privacy Landscape

Why California’s New Privacy Law Signals a Major Shift in the Privacy Landscape

In late June, in one of the most significant recent developments in the privacy landscape in North America, California passed the Consumer Privacy Act of 2018, the strictest privacy bill in US history. While the law won’t go into effect until Jan.

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Was GDPR Opt-in Necessary or Not? And What to Do Next

Was GDPR Opt-in Necessary or Not? And What to Do Next

In the days and weeks running up to May 25, 2018, when the General Data Protection Regulation (GDPR) went into effect, companies around the world were bombarding their existing customers with new privacy notices that outlined the compliance to the regulation and asked them to opt in to accept these

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Lessons in Transparency from the Great Opt-In Race of 2018

Lessons in Transparency from the Great Opt-In Race of 2018

In last-ditch efforts to preserve their European Union prospect databases, marketers sent a dizzying variety of “opt-in” emails in the days leading up to the General Data Protection Regulation (GDPR) enforcement deadline on May 25, 2018. And in the overwhelming majority of cases, response rates disappointed.

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GDPR Compliance: Just Because You Don’t Have to Doesn’t Mean You Shouldn’t

GDPR Compliance: Just Because You Don’t Have to Doesn’t Mean You Shouldn’t

Is your company prepared for the EU’s General Data Protection Regulation (GDPR), which went into effect on May 25? Do your executives even think you need to be?  For many companies, the answers are no and no — and that’s worrying.

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How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens. But it doesn’t always mean more work regarding obtaining consent for such data processing — if you’ve already done so in a GDPR-compliant manner.

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How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens. But it doesn’t always mean more work regarding obtaining consent for such data processing — if you’ve already done so in a GDPR-compliant manner.

Continue reading...