Tag Archives: gdpr

Data-Privacy Regulations: Marketing Symptom, Setback and Solution

Data-Privacy Regulations: Marketing Symptom, Setback and Solution

Ethics hardly seems to be a priority among businesses today. And as executive teams increasingly charge marketing departments with driving revenue, it’s easy to see how marketers lose sight of the big picture: what’s good for customers is good for business. The rise of data-privacy regulations is evidence of this.

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Carolina Ramirez: Customer Trust Is a ‘Two-Way Conversation’

Carolina Ramirez: Customer Trust Is a 'Two-Way Conversation'

The benefits of taking an adaptable rather than a one-size-fits-all approach to problem solving was a realization that came to Carolina Ramirez while growing up around people from different cultures. She’s found that this technique also works well for digital governance.

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Foresight Is 20/20: How to Prepare for the California Consumer Privacy Act Now

Foresight Is 20/20: How to Prepare for the California Consumer Privacy Act Now

Personal data is currency in today's digital economy. More and more organizations operate via business models that monetize individual information. And up until recently, few regulations existed on how organizations could collect and use that data.

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Customer Analytics Under GDPR: What CMOs Need to Know

Customer Analytics Under GDPR: What CMOs Need to Know

“Consumers have stronger rights to be informed about how organizations use their personal data” ― Elizabeth Denham, information commissioner, ICO For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use

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9 Considerations for Marketers in the Age of Consumer Data Privacy Laws

9 Considerations for Marketers in the Age of Consumer Data Privacy Laws

It's no surprise that consumers are worried about privacy. In fact, according to the Federal Trade Commission's 2017 Consumer Sentinel Network Data Book, identity theft was the second biggest category, making up nearly 14 percent of all the consumer complaints.

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