Marketers can be quick to hit the panic button at the first mention of the European Union’s General Data Protection Regulation (GDPR).
Continue reading...Tag Archives: gdpr
Benchmarking Global Readiness for GDPR Reveals Common Trends
The European Union’s General Data Protection Regulation (GDPR) has been years in the making. The final version (agreed upon in December of 2015) will go into effect on May 25.
Continue reading...GDPR, From the Gig Economy Perspective
Thanks to the gig economy, full-time freelancers account for approximately 34 percent of the U.S. working population, and that figure is low compared to the rest of the world. Most of these independent consultants — be they marketing gurus, content strategists or website developers — are many things on any
Continue reading...GDPR, The Digital Workplace and Employees’ Rights
How does a company like Veeva Systems, with 2500 employees globally and looking to expand to 10,000, handle the differing privacy regulations around the world? This is how, said Ashley Slavik, Senior Counsel and Data Protection Officer for the company, organizations need to develop core cultural ideas about how they
Continue reading...How GDPR Will Help Rebuild Data Protection and Customer Trust
If anyone had any doubts that Facebook was smarting after revelations that Cambridge Analytica, the UK based consulting firm that uses data mining, data brokerage, and data analysis in elections, was harvesting data from the social network, they should put those doubts aside.
Continue reading...Will There Still Be Marketing After GDPR?
There will always be marketing. It is possible to have client privacy coexist with powerful digital marketing systems. But the GDPR will significantly change the way many marketers do business, especially when it comes to using consumer data to deliver marketing content.
Continue reading...What the GDPR Means for Your Organization
We looked at the broad implications of the GDPR in our previous article, but it takes a deeper understanding to become truly GDPR compliant. This article provides additional information on some of the more important aspects of the GDPR.
Continue reading...An Introduction to the GDPR
When the world opens for business on May 25, 2018, the European Union’s General Data Privacy Regulation will be in effect, permanently changing the way businesses around the world collect, process, and store data on EU prospects and customers.
Continue reading...A Processor’s Guide to GDPR: Navigating Data Privacy in the Midst of Conscious Incompetence
Like it or not, we need to figure out how to talk about GDPR. I've been racking my brain trying to figure out how to make it fun.
Continue reading...Say Hello to Your Brand’s Net Decliner Score
May 25 represents a sort of D-Day for global brands. That’s the day the European Union’s General Data Protection Regulation (GDPR) goes into effect. And when that happens, the sum of our historical interactions with customers and prospects will be tabulated.
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