Tag Archives: gdpr

What the GDPR Will Mean for Your Bottom Line

What the GDPR Will Mean for Your Bottom Line

Any businesses still hedging their bets on the impact of the EU’s General Data Protection Regulation (GDPR) may end up getting caught flat-footed if they don’t have the right strategy in place. According to a recent survey, 82 percent of European consumers will likely take advantage of their new data

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Big MarTech Trends From the Fall Conference Season

Big MarTech Trends From the Fall Conference Season

Every fall, we in the marketing technology world enter an endurance marathon as we move from conference to conference, shuffling through crowds to visit marketing technology vendor booths  and making our way to the next session about the latest in technology trends.  By this time each year I'm exhausted.

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