Tag Archives: gdpr

Customer Analytics Under GDPR: What CMOs Need to Know

Customer Analytics Under GDPR: What CMOs Need to Know

“Consumers have stronger rights to be informed about how organizations use their personal data” ― Elizabeth Denham, information commissioner, ICO For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use

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9 Considerations for Marketers in the Age of Consumer Data Privacy Laws

9 Considerations for Marketers in the Age of Consumer Data Privacy Laws

It's no surprise that consumers are worried about privacy. In fact, according to the Federal Trade Commission's 2017 Consumer Sentinel Network Data Book, identity theft was the second biggest category, making up nearly 14 percent of all the consumer complaints.

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How Facebook’s Cambridge Analytica Scandal Impacted the Intersection of Privacy and Regulation

How Facebook's Cambridge Analytica Scandal Impacted the Intersection of Privacy and Regulation

Facebook’s data harvesting scandal rocked the privacy world earlier this year, in part because the incident occurred at a time of increased scrutiny and emphasis on the global privacy and regulatory landscape.

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How Facebook’s Cambridge Analytica Scandal Impacted the Intersection of Privacy and Regulation

How Facebook's Cambridge Analytica Scandal Impacted the Intersection of Privacy and Regulation

Facebook’s data harvesting scandal rocked the privacy world earlier this year, in part because the incident occurred at a time of increased scrutiny and emphasis on the global privacy and regulatory landscape.

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What is the California Consumer Privacy Act of 2018 and How Does it Affect Marketers?

What is the California Consumer Privacy Act of 2018 and How Does it Affect Marketers?

The California Consumer Privacy Act of 2018 is a bill passed by the state of California legislature and signed by its governor on June 28, 2018. The measure is officially called AB-375 and is the product of lead authors Ed Chau, member of the California State Assembly from the

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GDPR May Seem Like It’s Behind Us, But It Still Belongs in Your Marketing Road Map

GDPR May Seem Like It's Behind Us, But It Still Belongs in Your Marketing Road Map

While the rollout of the EU’s General Data Protection Regulation (GDPR) caused an initial panic and revealed many brands were unready to comply, the initial impact of the law on the overall state of digital advertising seems to not to have been as drastic as some projected.

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Why California’s New Privacy Law Signals a Major Shift in the Privacy Landscape

Why California’s New Privacy Law Signals a Major Shift in the Privacy Landscape

In late June, in one of the most significant recent developments in the privacy landscape in North America, California passed the Consumer Privacy Act of 2018, the strictest privacy bill in US history. While the law won’t go into effect until Jan.

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