Tag Archives: general data protection regulation

Customer Analytics Under GDPR: What CMOs Need to Know

Customer Analytics Under GDPR: What CMOs Need to Know

“Consumers have stronger rights to be informed about how organizations use their personal data” ― Elizabeth Denham, information commissioner, ICO For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use

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GDPR May Seem Like It’s Behind Us, But It Still Belongs in Your Marketing Road Map

GDPR May Seem Like It's Behind Us, But It Still Belongs in Your Marketing Road Map

While the rollout of the EU’s General Data Protection Regulation (GDPR) caused an initial panic and revealed many brands were unready to comply, the initial impact of the law on the overall state of digital advertising seems to not to have been as drastic as some projected.

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Lessons in Transparency from the Great Opt-In Race of 2018

Lessons in Transparency from the Great Opt-In Race of 2018

In last-ditch efforts to preserve their European Union prospect databases, marketers sent a dizzying variety of “opt-in” emails in the days leading up to the General Data Protection Regulation (GDPR) enforcement deadline on May 25, 2018. And in the overwhelming majority of cases, response rates disappointed.

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How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens. But it doesn’t always mean more work regarding obtaining consent for such data processing — if you’ve already done so in a GDPR-compliant manner.

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How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens. But it doesn’t always mean more work regarding obtaining consent for such data processing — if you’ve already done so in a GDPR-compliant manner.

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