Tag Archives: google analytics

How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis

How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis

It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices.  Google is now looking to provide such a map with Google Analytics cross-device reporting, a capability that the company introduced as part of the

Continue reading...

6 Factors to Look For in an Analytics Solution

6 Factors to Look For in an Analytics Solution

These days, it can seem like the only thing constant about software features is change. For example, Microsoft Excel existed for years before the advent of the ribbon, which we now take for granted as the useful toolbar displaying menu selections at the top of each spreadsheet page.

Continue reading...

Google AdWords Targeting Gets a Boost From Social Media

Google AdWords Targeting Gets a Boost From Social Media

Paid search has traditionally focused on matching ads to search queries, but the ascendance of programmatic advertising, social media and mobile devices has dramatically changed that equation for today’s marketing strategists.  In response to these trends, Google added Demographic Targeting to AdWords last fall.

Continue reading...