Tag Archives: ian truscott

Choosing a DX Platform: Shrink-Wrapped Chicken Sandwich or Pastrami on Rye?

Choosing a DX Platform: Shrink-Wrapped Chicken Sandwich or Pastrami on Rye?

At this point in time, the digital experience of a brand is pretty much the brand experience. That is, until someone unboxes your product, meets your people, visits your store, visits your restaurant or experiences your service.

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Is Agile Marketing a ‘Thing’ or Just Business as Usual?

Is Agile Marketing a 'Thing' or Just Business as Usual?

The term agile marketing has been bandied about for a few years now. A recent article went so far as to suggest 2017 will be the year agile marketing goes mainstream.  So should already stressed out marketers add agile marketer to their long list of things that keep them

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Alterian’s Fate After SDL: Cast Adrift or Smooth Sailing?

Alterian's Fate After SDL: Cast Adrift or Smooth Sailing?

Alterian is once again an independent entity.  SDL acquired the marketing automation and campaign management software vendor in 2012, but released it under a management buyout in early November. As a former executive at both SDL and Alterian, people have been asking me what I think of the move

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