Tag Archives: ibm

Brace for New Mobile Experiences, But Remember Fundamentals

Brace for New Mobile Experiences, But Remember Fundamentals

Marketers can improve their customers' mobile experiences by ensuring those experiences are connected to the rest of their engagement systems. Michael Trapani, product marketing leader at IBM Watson Marketing, shared that tip during the CMSWire-IBM webinar, "The Very Strange Future of Mobile: Prepare for the Effects of New Technologies on Mobile Interaction." No Need for Mobile Drama Exciting, new technologies for mobile debut regularly.

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Why Rackspace’s Datapipe Buy Will Disrupt the Cloud Market

Why Rackspace's Datapipe Buy Will Disrupt the Cloud Market

Managed cloud services provider Rackspace announced its plans to buy former competitor Datapipe earlier this week.  Terms of the deal were not disclosed, but San Antonio, Texas-based Rackspace noted it was "the biggest" in the company's history.

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Forrester Raises the Bar for Enterprise BI Platforms With Latest Wave

Forrester Raises the Bar for Enterprise BI Platforms With Latest Wave

Take most of what you've read about ranking enterprise business intelligence (BI) platforms and set it aside. Forrester Research introduced new criteria to select its leaders for its latest Enterprise BI Platforms With Majority On-Premises Deployments Wave.

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IBM-Salesforce Partnership Bears More Than Fruit

IBM-Salesforce Partnership Bears More Than Fruit

When Salesforce announced a “landmark” partnership with IBM in March, it struck many as an odd arrangement.  After all, Armonk, NY-based IBM is a century-old technology company that came to market with products like employee time-keeping systems, weighing scales, automatic meat slicers and punch card equipment.

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Inside IBM’s Vision for Headless with Watson Content Hub

Inside IBM's Vision for Headless with Watson Content Hub

Back in March, when the hype surrounding headless content delivery was at its peak, we implored headless CMS vendors to consider the marketers during the transition. Almost none of them were. That’s when IBM digital offers specialist Manil Allal reached out via Twitter to proclaim that IBM did.

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Your 7-Item Checklist for Choosing the Right Ecommerce CMS

Your 7-Item Checklist for Choosing the Right Ecommerce CMS

It’s an open secret in the ecommerce market: ecommerce platforms offer plenty of functionality but consistently fail at content management. If you work for any major brand or retailer, you might have heard your ecommerce vendor pitching content management and experience management as part of its offerings.

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Why Google Beat AWS, IBM Watson, And Others in Forrester’s Insight PaaS Wave

Why Google Beat AWS, IBM Watson, And Others in Forrester's Insight PaaS Wave

If you’re not familiar with the term "Insight Platforms-As-A-Service," fear not, it’s new. Forrester, the term's creator, thinks Google is the lone leader in the space. In its Forrester Wave: Insight Platforms-As-A-Service, Q3 2017 report (fee charged), analyst Brian Hopkins and colleagues Srividya Sridharan, Dave Bartoletti and Sara Sjoblom, defined

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