Tag Archives: icf olson

Boost Your Personalization Game with Machine Learning (Webinar)

Boost Your Personalization Game with Machine Learning (Webinar)

In a world where context is king for marketers and their personalization efforts, machine learning can make a big difference. Abe Taylor, technical director at ICF Olson, drove that point home in a recent webinar, “Getting Started with Machine Learning.”   “It’s not so much the words that we're

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Use Strategy and Data to Drive Your Personalization Efforts [Webinar]

Use Strategy and Data to Drive Your Personalization Efforts [Webinar]

Personalizing your content for prospects and customers takes a carefully crafted strategy and the thoughtful use of multiple data sources. It's more sophisticated and nuanced than popping third-party software out-of-the-box and pushing a start button. That was the takeaway from Colin Eagan, a user experience expert at Minneapolis, Minn.-based  ICF Olson,

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