Tag Archives: idio

Forrester: Acrolinx, Idio & Persado Help Marketers Create Smarter Content

Forrester: Acrolinx, Idio & Persado Help Marketers Create Smarter Content

Everyone may think he is a writer, but the fact is writing relevant, engaging content is hard. The challenge is especially acute because marketers "lack the manpower, budget, or — sometimes — the capability to maintain and optimize the volumes of content they're publishing," Forrester said.

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Shine a Light on Your Dark Data

Shine a Light on Your Dark Data

For those worrying about the data security issues caused by enterprise file sharing or poorly constructed information management strategies, add a new item to your 'things to worry about' list — dark data.

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Idio: We Can Help You Listen in on Your Competitors

A content analytics vendor claims its newest product can help marketers keep track of their competitors and find opportunities to take relevant conversations to the next level. According to London-based idio, the newly released Industry Dashboard makes understanding industry trends and acting upon related conversations quicker and more accurate.

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