Tag Archives: inbound marketing

HubSpot Broadens AI Reach With Kemvi Acquisition

Inbound marketing software provider HubSpot announced yesterday its intention to buy Kemvi, an artificial intelligence (AI) and machine learning (ML) startup best known for a product that helps sales reps deepen their relationships with prospective buyers. Kemvi’s proprietary algorithm, DeepGraph, is the focal point of the acquisition.

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Hubspot Unveils GrowthBot, a Chatbot for Sales & Marketing

Hubspot Unveils GrowthBot, a Chatbot for Sales & Marketing

BOSTON — HubSpot Co-Founder and CTO Dharmesh Shah thinks chatbots are the "biggest wave" of technology innovation in the past two decades.  At the company's annual INBOUND conference yesterday at the Boston Convention and Exhibition Center here, he championed the marketing and sales automation provider's GrowthBot. Chatbots and machine

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HubSpot – No Surprise – Promotes the Value of Inbound Marketing

HubSpot - No Surprise - Promotes the Value of Inbound Marketing

Cambridge, Mass.-based HubSpot, provider of an inbound marketing and sales platform, had some not so surprising findings in its eighth annual report on the state of inbound marketing. It found 73 percent of marketers use inbound marketing as their primary strategy. HubSpot  surveyed 4,500 global marketers and salespeople from 132

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HubSpot Customers Brush Off C-Suite Scandal #INBOUND15

HubSpot Customers Brush Off C-Suite Scandal #INBOUND15

BOSTON — HubSpot got a chance to see just how well its 10-year old marketing program worked this week. In July, the executive offices of the Cambridge, Mass.-based B2B Software-as-a-Service (SaaS) marketing automation and CRM company were hit with a scandal. It was a twist for a company that preaches inbound marketing.

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HubSpot’s #INBOUND15 Train Keeps Rolling

HubSpot's #INBOUND15 Train Keeps Rolling

BOSTON — HubSpot isn't letting anything get in its way today. Not the dismissal of its chief marketing officer or the resignation of its VP of content. Not even an alleged criminal investigation, which federal officials have neither confirmed nor denied.  Say what you will about controversy.

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