Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy. The experts were part of a panel discussion titled “If You're Not Doing Influencer Marketing, You're Already Behind,” at CMO Inflect 2018. Organized and hosted
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With the social media influencer market set to be worth more than $10 billion by 2020, we’re starting to see the influencer marketplace take a recognizable shape.
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Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer.
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Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer.
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The global influencer market is highly lucrative. Large brands in the UK are willing to pay a celebrity influencer who has over one million followers a staggering £75,000 ($98,000) for a single social media post. Furthermore, brands are willing to pay “micro-influencers” who have under 10,000 followers, an average
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The world of influencer marketing in many circles has become, well, a lot like politics, nasty, negative and full of questionable ethics. Just this past month, renowned makeup artist Kevin James Bennett published an Instagram post warning of “mobster-like behavior of top-level beauty influencers and their management.” The legitimacy
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Influencer marketing and sponsored content are not new concepts. Celebrity product endorsements date back to at least the 1760s, and “advertorials” created by newspapers, magazines and radio stations on behalf of brands go back over a century. However, the modern digital incarnation of these approaches — accelerated by
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Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland. The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube — which is probably why 73 percent of marketers report having budget allocated
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Influencers can add authenticity and reach to your content that your brand can’t achieve alone. The problem with influencers, though, is you usually need a substantial budget to invest in creating those partnerships.
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