Tag Archives: intelligent content

What is Intelligent Content and How Can It Help Marketers?

What is Intelligent Content and How Can It Help Marketers?

Intelligent content is an approach to the management of content as a business asset that includes content that is modular, structured, reusable, format-free and semantically rich. This, in turn, makes the content discoverable, reconfigurable and adaptable for its creators, such as marketers, according to Ann Rockley, founder of The Rockley Group,

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What is Intelligent Content and How Can It Help Marketers?

What is Intelligent Content and How Can It Help Marketers?

Intelligent content is an approach to the management of content as a business asset that includes content that is modular, structured, reusable, format-free and semantically rich. This, in turn, makes the content discoverable, reconfigurable and adaptable for its creators, such as marketers, according to Ann Rockley, founder of The Rockley Group,

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Forrester: Acrolinx, Idio & Persado Help Marketers Create Smarter Content

Forrester: Acrolinx, Idio & Persado Help Marketers Create Smarter Content

Everyone may think he is a writer, but the fact is writing relevant, engaging content is hard. The challenge is especially acute because marketers "lack the manpower, budget, or — sometimes — the capability to maintain and optimize the volumes of content they're publishing," Forrester said.

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Spelling Out the Advantages of a Decoupled CMS

Spelling Out the Advantages of a Decoupled CMS

We live in a different internet landscape than we did even a few years ago.  The channels and devices organizations can use to connect with their audiences have grown exponentially, with more introduced on a regular basis.  This growth impacts how you manage and deliver content in your CMS.

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Get Smarter About Your Content Marketing

Get Smarter About Your Content Marketing

At the speed of the digital workplace, organizations lack the time time to create content the traditional way. That’s why some content marketers and publishers are moving toward intelligent content that is structured, adaptable and scalable. Producing content every time for specific channels no longer satisfies. Intelligent content, on

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Only 3 in 10 Rate Their Tech Content Marketing as Effective

Only 3 in 10 Rate Their Tech Content Marketing as Effective

Almost all B2B technology marketers use content marketing, but only 30 percent rate their programs as effective or meeting overall objectives. That's the word from the Cleveland, Ohio-based Content Marketing Institute  (CMI), which released a new report on content marketing today.

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