Tag Archives: iot

12 Emerging Internet of Things (IoT) Trends That Will Become Mainstream In 2018

12 Emerging Internet of Things (IoT) Trends That Will Become Mainstream In 2018

In November, in a dive into what is driving enterprise interest in the Internet of Things (IoT) we found that, for the moment at least, enterprises are still wrestling with the problems the IoT poses rather than harvesting the benefits that it offers.

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How to Deal With IoT Security Threats

How to Deal With IoT Security Threats

Depending on who you listen to, the Internet of Things (IoT) will reach either 26 billion or over 200 billion devices by 2020. Estimates of market size cover a similar spectrum, with experts predicting IoT will become a $1.9 trillion (Gartner), $7.1 trillion (IDC) or $19 trillion (Cisco) market by

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How Geotagging Helps Marketers Locate Active Customers

How Geotagging Helps Marketers Locate Active Customers

Today’s marketers can pinpoint precisely where customer activity occurs based on data as simple as a hashtag, a location mention or a photo. Marketers also have a multitude of sources to mine to understand where that customer activity occurs. Take images, for example. The Atlantic  referenced a 2014 Kleiner Perkins

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