Tag Archives: jakki geiger

Bad Customer Data Will Sabotage Your CRM Initiative

Bad Customer Data Will Sabotage Your CRM Initiative

Imagine this: you've just completed a difficult migration from several legacy CRM systems to a modern, cloud-based application. You delivered on time and on budget. You’ve trained the marketing, sales and customer service teams to use the new system. By all accounts, the migration should be considered a success.

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Answering the Question: Why Did This Customer Buy?

Answering the Question: Why Did This Customer Buy?

CMOs and marketing leaders struggle daily to answer the questions, “Why did this customer buy? What specific events and interactions led to a conversion?” While it’s fairly easy to attribute the last touch to a purchase, that doesn’t give insight into the total buyer journey.

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