Tag Archives: john choi

Improve Employee Productivity With Internal Analytics

Improve Employee Productivity With Internal Analytics

In the 2018 Big Data Executive Survey by management consultancy NewVantage Partners, 97 percent of the nearly 60 respondents said that their companies are investing in data analytics, big data and artificial intelligence. That’s not surprising. Executives intrinsically understand the power of analytics in attracting customers and growing a business.

Continue reading...

Is Your Intranet a Hub of Collaboration and Customer Support? (It Should Be)

Is Your Intranet a Hub of Collaboration and Customer Support? (It Should Be)

The intranet has evolved within the modern workplace, transcending its role as a relatively simple internal publishing platform and centralized location to store information. Businesses, if they aren’t already, need to quickly move beyond that simple intranet concept.

Continue reading...

Don’t Limit MarTech to Top of the Funnel: Apply Across the Entire Customer Journey

Don't Limit MarTech to Top of the Funnel: Apply Across the Entire Customer Journey

As the MarTech solutions available to brands evolve at an ever-increasing pace, the role of the CMO is also undergoing a critical transition. Traditionally, those responsibilities have focused on winning new customers by effectively communicating a brand’s story and differentiation. While undoubtedly still essential, a recent study by the CMO

Continue reading...

You’ve Won Over the Customer, You Made the Sale – Now What?

You've Won Over the Customer, You Made the Sale - Now What?

Marketers spend the lion's share of their time thinking about how to win over prospective customers and acquire new business.  What they — and their companies — miss out on with that singular focus are the valuable opportunities that crop up post-acquisition, when they continue engaging customers after the sale.

Continue reading...

4 Reasons Why Your Digital Transformation Is Floundering

4 Reasons Why Your Digital Transformation Is Floundering

Big changes can be extraordinarily rewarding, but they’re rarely easy. This certainly holds true for companies investing in digital transformation.  These companies are incorporating new tools and processes into their business and IT models to provide better experiences to customers, no matter where they are in the customer lifecycle.

Continue reading...