Tag Archives: john choi

The Final Steps in Data Mobilization: Analytics and AI

The Final Steps in Data Mobilization: Analytics and AI

Analytics and artificial intelligence (AI) are two of the hottest topics in the technology industry today. Unfortunately, they are also two of the most widely misunderstood and misapplied topics.  From performing the job of radiologists to redefining the world of art, it's widely assumed AI in particular will be

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The First Steps of Data Mobilization: Data Audit and Data Consolidation

The First Steps of Data Mobilization: Data Audit and Data Consolidation

It has been argued that “data is the lifeblood of the digital economy,” and even that “data is the lifeblood of capitalism.” Without addressing the merits of those specific arguments, what is clear is the outsized role data plays in modern business.

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Improve Employee Productivity With Internal Analytics

Improve Employee Productivity With Internal Analytics

In the 2018 Big Data Executive Survey by management consultancy NewVantage Partners, 97 percent of the nearly 60 respondents said that their companies are investing in data analytics, big data and artificial intelligence. That’s not surprising. Executives intrinsically understand the power of analytics in attracting customers and growing a business.

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Is Your Intranet a Hub of Collaboration and Customer Support? (It Should Be)

Is Your Intranet a Hub of Collaboration and Customer Support? (It Should Be)

The intranet has evolved within the modern workplace, transcending its role as a relatively simple internal publishing platform and centralized location to store information. Businesses, if they aren’t already, need to quickly move beyond that simple intranet concept.

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Don’t Limit MarTech to Top of the Funnel: Apply Across the Entire Customer Journey

Don't Limit MarTech to Top of the Funnel: Apply Across the Entire Customer Journey

As the MarTech solutions available to brands evolve at an ever-increasing pace, the role of the CMO is also undergoing a critical transition. Traditionally, those responsibilities have focused on winning new customers by effectively communicating a brand’s story and differentiation. While undoubtedly still essential, a recent study by the CMO

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You’ve Won Over the Customer, You Made the Sale – Now What?

You've Won Over the Customer, You Made the Sale - Now What?

Marketers spend the lion's share of their time thinking about how to win over prospective customers and acquire new business.  What they — and their companies — miss out on with that singular focus are the valuable opportunities that crop up post-acquisition, when they continue engaging customers after the sale.

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