Tag Archives: john kottcamp

Personalization: The Antidote for Search

Personalization: The Antidote for Search

Forget search. Invest in personalization.  That’s the message we are increasingly hearing from technology vendors who are marketing the decision-engine tools that promise to deliver personalization in a meaningful and impactful way. According to Forrester Research, orchestrating customer interactions in real-time across channels is the biggest challenge facing customer experience

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Digital Experience Begins with Data

Digital Experience Begins with Data

Here’s a little story for all those CEOs, CMOs and CIOs who dream of digitally transforming their businesses.  My pharmacy of choice, Walgreen’s, offers customers a rewards program using a telephone number as a unique identifier.

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Tackle Marketing Basics, the Marketing Cloud Can Wait

Tackle Marketing Basics, the Marketing Cloud Can Wait

Every marketing technology vendor wants to sell you their marketing cloud. Whether its Adobe, IBM, Oracle, SAP, Salesforce, Sitecore or SDL — all are making tremendous progress knitting together a comprehensive enterprise-marketing platform.

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