Tag Archives: john zimmerer

Signs of Progress With Digital Experience Stack Integration

Signs of Progress With Digital Experience Stack Integration

There've been quite a few takes on the digital experience (DX) technology stack published on this site recently. Ian Truscott reminded us in one post there is no such thing as a one-size-fits-all digital experience platform. In another, John Kottcamp rightly identified the main logical components of the DX

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Automating the Digital Workplace

Automating the Digital Workplace

Let’s start with the following proposition: A successful digital workplace is able to achieve and consistently maintain: Optimal operational efficiency. Exceptional customer experience. Enjoyable employee experience. Being operationally efficient means an organization is able to produce very high output using the fewest possible resources. Customer experience (CX) is ranked by

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Mastering the Digital Transformation Cha-Cha-Cha

Mastering the Digital Transformation Cha-Cha-Cha

Feeling overwhelmed by the pace of change, or frustrated by your organization’s inability to keep up with the competition as your customers continue to demand more digital capabilities from you?  If so, you’re not alone. But despair not: this article provides a three-step path to a successful digital transformation.

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Digital Experience, WCM Practitioner Tools Largely Disappoint

Digital Experience, WCM Practitioner Tools Largely Disappoint

People who work with digital experience (DX) and web content management (WCM) software “behind-the-firewall” tend to fall into two groups: technical users and non-technical users. Intentionally or unintentionally, DX and WCM software vendors have put up a virtual wall between technical and non-technical users.

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Content Connects Your Digital Experiences

Content Connects Your Digital Experiences

In the Forrester Wave™: Digital Experience Platforms, Q4 2015, authors Mark Grannan, Ted Schadler and Stephen Powers pronounce that, “Today, the proliferation of customer touchpoints, applications and digital interactions demands a new technology architecture. We call this architecture a digital experience platform.

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Connecting Disparate Data Sources to Your Customer Experience

Connecting Disparate Data Sources to Your Customer Experience

By now, you’ve no doubt heard that customer experience (CX) demands a high degree of personalization, and that achieving “deep personalization” in your CX requires data.  What you haven’t heard — until now — is much detail on what data to use for personalization and how

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Overcoming Those DAM Customer Experience Obstacles

Overcoming Those DAM Customer Experience Obstacles

At the top of Robert Fulghum’s list of lessons learned in his bestselling "All I Really Need to Know I Learned in Kindergarten" is: “Share everything.” Fulghum’s advice applies directly to customer experience (CX), and here’s why: According to findings from McKinsey & Company, your brand and your customer

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Be a Customer Experience Champion

Be a Customer Experience Champion

According to recent research, 75 percent of business executives say they want their companies to become customer experience (CX) leaders. That should come as no surprise, given the mounting evidence that CX drives revenue growth in most industries. But by definition, only a handful of companies can actually be

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