Tag Archives: josh aberant

Drive Growth With Compelling Product Feature Announcements

Drive Growth With Compelling Product Feature Announcements

For software-as-a-service (SaaS) product managers, there’s a pretty clear motivation for making sure new features are visible to users. A feature that isn’t noticed may be a feature that’s never used. That’s a problem if users may walk away from your product having overlooked a genuinely engaging, valuable feature.

Continue reading...

How Customer Expectations Are Driving Product Thinking in Some Surprising Places

How Customer Expectations Are Driving Product Thinking in Some Surprising Places

It’s not news that we’re more connected to more devices than ever before and that we’re spending more time on them in every conceivable circumstance. In fact, we might love our connection to social networks and apps too much. But leaps in technology alone don’t explain how deeply the

Continue reading...

Today’s Product Managers Know Who’s the Boss: The Customer

Today's Product Managers Know Who's the Boss: The Customer

Silicon Valley likes to say (with some justification) that it’s where the future is invented. From technical innovation to upended business models, it’s a major force in how we live and work today. So it’s perhaps counterintuitive to realize that one of its fundamental qualities is almost 100 years old.

Continue reading...

Agile, Kanban & Scrum, Oh My: Which Product Management Method Is Right For You?

Agile, Kanban & Scrum, Oh My: Which Product Management Method Is Right For You?

The software industry has come a long way from its early anti-establishment roots. In fact, if metrics like cultural influence, market capitalization or employment mean anything, software is the establishment. The software industry directly employs 2.9 million Americans, and indirectly supports 10.

Continue reading...

GDPR Isn’t a Crisis for Email Marketers, It’s an Opportunity

GDPR Isn't a Crisis for Email Marketers, It's an Opportunity

Maybe you’ve heard the idea that the Chinese word for “crisis” is composed of two syllables that respectively mean “danger” and “opportunity.” It's a great idea, but unfortunately it just isn't true.  Yet “crisis = danger + opportunity” won’t go away because it perfectly captures the way many erstwhile

Continue reading...

The Power of Minimum Viable Products (and the Key to Their Success)

The Power of Minimum Viable Products (and the Key to Their Success)

If you’ve worked at an early-stage tech company or spent time with product management colleagues, you’ve undoubtedly heard the term “MVP” — and not just in reference to talented basketball players like Stephen Curry, Kevin Durant or LeBron James.

Continue reading...

Growth Hacking Goes Wrong When it Forgets the Customer

Growth Hacking Goes Wrong When it Forgets the Customer

Growth marketers are rigorous about letting empirical evidence guide their decisions. But that same quality can also make it easy for naysayers to caricature growth hacking as nothing more than a reductive ‘do x, get y’ formula — the ‘try this one weird trick’ version of marketing.

Continue reading...