Tag Archives: kent huffman

The Rules of Social Media Marketing Success: Leadership and Community

The Rules of Social Media Marketing Success: Leadership and Community

Rome wasn't built in a day and neither is social media marketing success.  It takes a combination of strategy, relationship building, trust, planning and more for a brand to capture an audience's attention and further, make them take action. This is the third in a four-part series. We've previously

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The Rules of Social Media Marketing Success: Listen and Plan

The Rules of Social Media Marketing Success: Listen and Plan

Social media marketing leveled the playing field for marketers in companies of all sizes.  When done right, it offers a direct connection with your customers and insight into their needs, their attitudes towards your (and your competitor's) brand and their context.

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Effective CMOs are Creative CMOs

Effective CMOs are Creative CMOs

In this five-part series on the differences between a true Chief Marketing Officer and someone who merely heads a marketing department, we’ve talked about the need for strategic leadership, business results, customer focus and innovation.

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CMO Advice: Keep Your Focus on the Customer

CMO Advice: Keep Your Focus on the Customer

As Chief Marketing Officers assume greater responsibility and influence in their organizations, a potential trap lies in wait: losing the connection with customer needs and market nuances. Successful CMOs never lose their focus on the customer. And sometimes their employers make sure of it.

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CMO Advice: You Have to Take Calculated Risks

CMO Advice: You Have to Take Calculated Risks

Disruption and innovation go hand in hand with a CMO’s ability to help his organization build close relationships with its customers. It’s about transformation, reinvention and leadership. But this can be painful. In many cases, it means moving away from the very things that made the company successful.

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A True CMO Focuses on Business Results

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In many organizations, the marketing function is still viewed as a cost center instead of a revenue driver. Part of the reason is inertial, formed from years when top marketing executives ran departments instead of taking responsibility for their businesses.

But these days, plenty of CMOs say that thinking and acting like a business leader is the single most important driver for their success. Key to this approach is a focus on business results. 

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