Tag Archives: key performance indicator

5 Considerations for Marketing Key Performance Indicators (KPIs)

5 Considerations for Marketing Key Performance Indicators (KPIs)

Only about one-third of marketers believe their team understands the ROI of their marketing plans, according to the Marketers’ Confidence Index released last month by the American Marketing Association and Kantar Consulting. Perhaps this is because those organizations lack strong key performance indicators (KPIs) that accurately measure against their

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Rethinking Customer Experience: What Are We Measuring and Why?

Rethinking Customer Experience: What Are We Measuring and Why?

Here's the dilemma: We know that great customer experience is tied to something responsible for speed. Historically we look to the content management system (CMS) to provide that speed. When it doesn’t, we diagnose the causes in terms of the CMS. We note that content can become too large

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Split Testing at Scale: Avoiding the Phantom Lift

Split Testing at Scale: Avoiding the Phantom Lift

Winston Churchill famously said, "To improve is to change; to be perfect is to change often." If you are an advertising agency, an e-commerce space or any website that relies heavily on clicks, purchases and form completions, split-testing is not only valuable, it's crucial.

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