Tag Archives: kristina podnar

How to Mitigate the Risks of User-Generated Content

How to Mitigate the Risks of User-Generated Content

For many marketers, user-generated content (UGC) is a dream come true — and it’s not hard to understand why. One reason is obvious: Free content frees up time and dollars for other campaigns. Another reason is its effectiveness :  User-generated content increases brand engagement by 28 percent.

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The GDPR Clock Is Ticking: Here’s How to Get on the Road to Compliance

The GDPR Clock Is Ticking: Here's How to Get on the Road to Compliance

The attention surrounding the EU’s General Data Protection Regulation (GDPR) grows as the law's May 25, 2018 effective date looms closer.  Given the consequences of non-compliance (4 percent of revenues or €20 million — about $23.6 million), I would have expected companies to be further along on their compliance journeys.

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‘The Right Way to Select Technology’: A Resource for Years to Come

'The Right Way to Select Technology': A Resource for Years to Come

The links between business and technology are becoming tighter by the day. But while technology, especially automation, makes our lives easier and our efforts more effective, choosing the right solution is a seemingly insurmountable challenge for most.

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Losing Sleep Over Your Lack of a Digital Policy? You Should Be

Losing Sleep Over Your Lack of a Digital Policy? You Should Be

McDonald’s founder Ray Kroc once said, “If you’re not a risk taker, you should get the hell out of business.” In a way, he was right. You can’t succeed in business without taking risks, but that doesn’t mean ignoring the existence of risk.

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How to Overcome Resistance to Digital Policies and Standards

How to Overcome Resistance to Digital Policies and Standards

Until 20 or so years ago, natural barriers made us think twice about publishing information from or about an organization — processes, gatekeepers and other organizational speed bumps.  These barriers slowed us down and provided some semblance of order.

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Avoiding Potholes on the Path to Great Digital Customer Experiences

Avoiding Potholes on the Path to Great Digital Customer Experiences

Navigating the path to digital customer experience excellence is fraught with challenges — and even the largest companies are prone to stumbles. The solutions, according to some of the industry experts who will be attending CMSWire's second annual Digital Experience Summit at the Radisson Blu Aqua in Chicago next week,

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