Tag Archives: kristina podnar

Why Small Businesses Need to Add a Digital Policy Steward Position

Why Small Businesses Need to Add a Digital Policy Steward Position

Sound digital governance is all about clear organizational accountability for strategy, policy and standards. Strategy, policy and standards each have a critical role in ensuring online integrity, but digital policies are the ones that allow an organization to fully exploit digital in appropriate ways.

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How to Protect Brand Integrity in a Global Market

How to Protect Brand Integrity in a Global Market

Managing a brand’s digital integrity on a global scale is becoming an imperative rather than an option. Content localization is critical to success in a worldwide marketplace, where everything from language to the emotional connotation of colors can vary widely. Marketing history is rife with examples of campaigns that fell flat  when they crossed

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Successful Investment and Fundraising via Initial Coin Offerings

Successful Investment and Fundraising via Initial Coin Offerings

Technical disruptors have been driving our world for a long time, accelerating since the 1960s with mainframes ('60s), microprocessors ('70s), PCs ('80s), the world wide web ('90s) and digital channels such as mobile apps, social media and chatbots (2000s to the present).

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GDPR, From the Gig Economy Perspective

GDPR, From the Gig Economy Perspective

Thanks to the gig economy, full-time freelancers account for approximately 34 percent of the U.S. working population, and that figure is low compared to the rest of the world. Most of these independent consultants — be they marketing gurus, content strategists or website developers — are many things on any

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The Demographic Your Digital Practices Can’t Ignore

The Demographic Your Digital Practices Can't Ignore

The explosion of technology has a somewhat ironic parallel: The aging population. By 2050, the number of people age 65 and older is expected to be double what it is today. Why is that ironic? Because the general assumption is that older adults are incapable of embracing technological advances.

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