Tag Archives: leadership

Who Should Take the Lead In Digital Experience Technology Selection?

Who Should Take the Lead In Digital Experience Technology Selection?

Is it time for marketers to take a backseat to IT, the CIO and the C-Suite in digital experience (DX) technology decision-making? A survey by Digital Clarity Group suggests so. According to the "Digital Experience Platforms: Buyer Trends, Preferences, and Strategies" report (Registration Required), 40 percent of the respondents say

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8 Tips to Successfully Align Sales and Marketing Teams

8 Tips to Successfully Align Sales and Marketing Teams

It’d be hard to argue against the thought that a better alignment between sales and marketing means a better bottom line. According to Salesforce’s third annual State of Sales report, 88 percent of high performers said they have sales and marketing teams that share common goals/metrics while only 61

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7 Books to Help New Managers Develop Effective Leadership Skills

7 Books to Help New Managers Develop Effective Leadership Skills

Your leadership team is one of the most important assets your company has. Leaders motivate, train, drive change and make the important decisions you can’t make. In its Project Oxygen study, Google identified eight top qualities needed to be a successful team lead. Surprisingly, technical skills came in last place.

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