Tag Archives: leadership

5 Tips to Building a Content Culture Inside Your Business

5 Tips to Building a Content Culture Inside Your Business

It’s no longer a secret, content marketing is the most cost-effective way to a customer’s eyes, ears and heart — especially if you can get your internal team on the content-producing bandwagon. The problem is, 44 percent of marketers claim that content production is their biggest challenge, and if the

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Why Your Company Needs a Disruptor-in-Chief

Why Your Company Needs a Disruptor-in-Chief

As the online economy continues to affect existing business models, many companies are finding that the biggest hurdle to future success may well be doing things the way they always have in the past. That shouldn’t come as a shock. Inertia is common in many organizations.

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5 Considerations for Marketing Key Performance Indicators (KPIs)

5 Considerations for Marketing Key Performance Indicators (KPIs)

Only about one-third of marketers believe their team understands the ROI of their marketing plans, according to the Marketers’ Confidence Index released last month by the American Marketing Association and Kantar Consulting. Perhaps this is because those organizations lack strong key performance indicators (KPIs) that accurately measure against their

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Who Owns AI Implementations? The Business, IT?

Who Owns AI Implementations? The Business, IT?

Digital transformation is a fact of every business today. While the transformation of business has been well documented, it is less clear how technology, and what technologies are going to drive this process. Recently, research from Grant Thorton, the world's fifth largest professional services network of independent accounting and

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The Governance and Ownership of Internet of Things (IoT)

The Governance and Ownership of Internet of Things (IoT)

Talk to any C-Suite executive about the Internet of Things (IoT) and they think opportunity, business success or, with executives that are already familiar with the IoT, security.  Everyone is looking to the IoT to expand their business opportunities once all IoT touchpoints have been secured.

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