Tag Archives: leadership

Leading a Data-Driven Organization: Create a Culture that Embraces Digital Transformation

Leading a Data-Driven Organization: Create a Culture that Embraces Digital Transformation

Digital activities and the data generated by them have made it possible to automate on a scale unimaginable even five years ago. According to McKinsey, existing technology could automate 40 percent of sales activities, and that number could potentially rise to 50 percent once machines are better able to

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Tips to Better Manage Your Marketing Budget

Tips to Better Manage Your Marketing Budget

Marketers are constantly wondering how their overall budget compares to their competitors, or if they've invested in the right channels. A recent CMO survey shows that marketing expenditure across a variety of industries saw a 7.1 percent increase between 2017 to 2018, and with more martech being developed, it’s likely

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How Traditional Organizations Can Survive in a Digital World

How Traditional Organizations Can Survive in a Digital World

Given the number of challenges we've seen when in comes to implementing and completing a digital transformation strategy, it's hardly surprising that recent research from Protiviti showed that globally, C-Suite executives are concerned about their organization’s ability to transform operations and infrastructure to compete with companies that are born digital.

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6 Digital Transformation Challenges Enterprises Need To Overcome

6 Digital Transformation Challenges Enterprises Need To Overcome

Digital transformation strategies have so many moving parts. And as a moving target, it's pretty difficult to pin down, which makes it unsurprising how much attention the process actually gets.  In a piece in the Harvard Business Review last year on why so many digital transformation projects fail, Thomas H.

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Scale Your Business More Efficiently With a Process-Driven Strategy

Scale Your Business More Efficiently With a Process-Driven Strategy

Hiring talented people is how you typically get a business off the ground. Businesses in fast-moving technical fields, like design, development or marketing, usually rely even more on raw talent. What often happens is these companies hire the best people possible and throw tons of money at them.

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Stop Managing Employees from the Conference Room: Move to the Front Lines

Stop Managing Employees from the Conference Room: Move to the Front Lines

Managers today shoulder more responsibility than ever before: Quarterly, weekly, even daily goals. Keeping existing clients satisfied while also bringing new ones on board. Maintaining budgets. And of course, they are challenged to build effective teams to execute business imperatives.

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