Tag Archives: LinkedIn

SDL Updates Tridion DX, LinkedIn Overhauls Campaign Manager, More News

SDL Updates Tridion DX, LinkedIn Overhauls Campaign Manager, More News

SDL, a provider of content creation, translation and delivery technologies, released the latest version of SDL Tridion DX this week. It also released SDL Tridion Sites 9, an update to the company's web content management system which is part of SDL Tridion DX. SDL made this and other news announcements

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Adobe Closes $4.75B Marketo Acquisition, Acquia Teams With Elastic Path, More News

Adobe Closes $4.75B Marketo Acquisition, Acquia Teams With Elastic Path, More News

Adobe has finalized its $4.75 billion acquisition of Marketo. The companies announced the marketing technology mega deal in September and made the deal official on Halloween.  The deal may spook competitors in the digital marketing space because it brings together two heavy hitters: Adobe and its strength in

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Gartner Names Top Unified Communications Vendors, LinkedIn Buys Glint, More News

Gartner Names Top Unified Communications Vendors, LinkedIn Buys Glint, More News

The Unified Communications (UC) market is shifting again. After years developing on-premises based solutions to cover all kinds of enterprise communications, UC is moving to the cloud, and specifically to UC-as-a-Service (UCaaS). According to this year’s UC Magic Quadrant for UCaaS from Gartner (paywall), digital workplace application leaders should

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Are LinkedIn Groups Worth Your Marketing Resources?

Are LinkedIn Groups Worth Your Marketing Resources?

LinkedIn is upping its user experience game by improving LinkedIn Groups. According to a recent email from company officials, the changes will allow Groups users to: Participate in vibrant conversations with the ability to reply to comments, edit your posts and comments, and post native video and rich

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Cloud Computing Security Woes, Phishers Target Office 365, More News

Cloud Computing Security Woes, Phishers Target Office 365, More News

Cloud computing became one of the principle enablers of the digital workplace following years of debate about its relative security. In a recent report, Gartner suggests those fears may be warranted. The report identified the top 10 emerging risks  (pdf) based on a survey of 110 senior executives in risk,

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Medallia Reveals Experience Cloud Updates, Sprinklr Hires Former Fed CIO, More News

Medallia Reveals Experience Cloud Updates, Sprinklr Hires Former Fed CIO, More News

Customer experience software provider Medallia debuted a number of advancements to its Medallia Experience Cloud platform this week at its flagship event Experience '18. Medallia officials said the updates include new developments in artificial intelligence (AI), machine learning (ML), mobile technology and IoT. The updates include: Medallia Athena: Designed

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3 Tips For Creating Better Converting LinkedIn Ads

3 Tips For Creating Better Converting LinkedIn Ads

Despite being dwarfed by Facebook when it comes to user count, LinkedIn is becoming the spearhead of B2B marketing strategies for companies both large and small. According to research carried out by HubSpot, the average U.S. LinkedIn B2B advertiser is driving a 6.

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7 Sites for Marketers to Grow Their Network

7 Sites for Marketers to Grow Their Network

Marketers have plenty of options for networking conferences throughout the year, and there is no shortage of suggestions where to go. Of course, there's also the chance to network without ever leaving your house. LinkedIn. Twitter. Facebook. Online communities. Even Slack. The digital networking choices for marketers seems

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