More brands are turning away from Facebook Ads and heading towards Instagram and LinkedIn, according to a compilation of studies and surveys. Most interestingly, the reports show that LinkedIn saw a 212 percent increase in ad spend growth, compared to a 204 percent increase for Instagram.
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In May 2017, Australian businesswoman Anna McAfee, though well-connected online, found herself missing the traditional face-to-face interactions among colleagues. Frustrated with the grind of social media connections, she made a simple yet powerful post to her own LinkedIn profile encouraging others to come meet her for coffee.
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SDL, a provider of content creation, translation and delivery technologies, released the latest version of SDL Tridion DX this week. It also released SDL Tridion Sites 9, an update to the company's web content management system which is part of SDL Tridion DX. SDL made this and other news announcements
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Adobe has finalized its $4.75 billion acquisition of Marketo. The companies announced the marketing technology mega deal in September and made the deal official on Halloween. The deal may spook competitors in the digital marketing space because it brings together two heavy hitters: Adobe and its strength in
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The Unified Communications (UC) market is shifting again. After years developing on-premises based solutions to cover all kinds of enterprise communications, UC is moving to the cloud, and specifically to UC-as-a-Service (UCaaS). According to this year’s UC Magic Quadrant for UCaaS from Gartner (paywall), digital workplace application leaders should
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LinkedIn is upping its user experience game by improving LinkedIn Groups. According to a recent email from company officials, the changes will allow Groups users to: Participate in vibrant conversations with the ability to reply to comments, edit your posts and comments, and post native video and rich
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Following LinkedIn’s launched back in 2002, the platform became known as the place to be for recruiters and job seekers alike. It was (and still is), the place to house your digital resume for the world to see.
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Cloud computing became one of the principle enablers of the digital workplace following years of debate about its relative security. In a recent report, Gartner suggests those fears may be warranted. The report identified the top 10 emerging risks (pdf) based on a survey of 110 senior executives in risk,
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Customer experience software provider Medallia debuted a number of advancements to its Medallia Experience Cloud platform this week at its flagship event Experience '18. Medallia officials said the updates include new developments in artificial intelligence (AI), machine learning (ML), mobile technology and IoT. The updates include: Medallia Athena: Designed
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Despite being dwarfed by Facebook when it comes to user count, LinkedIn is becoming the spearhead of B2B marketing strategies for companies both large and small. According to research carried out by HubSpot, the average U.S. LinkedIn B2B advertiser is driving a 6.
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