Despite being dwarfed by Facebook when it comes to user count, LinkedIn is becoming the spearhead of B2B marketing strategies for companies both large and small. According to research carried out by HubSpot, the average U.S. LinkedIn B2B advertiser is driving a 6.
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As Facebook tightens the screw on brands by yet again weakening their organic reach on the platform, it’s time for B2B marketers to take a good look at their LinkedIn marketing strategy. Even as it stands, 80 percent of B2B marketing leads generated on social media come from LinkedIn,
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Marketers have plenty of options for networking conferences throughout the year, and there is no shortage of suggestions where to go. Of course, there's also the chance to network without ever leaving your house. LinkedIn. Twitter. Facebook. Online communities. Even Slack. The digital networking choices for marketers seems
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LinkedIn sent a cryptic message to Group Admins on Jan. 14 announcing it was “making some changes to the LinkedIn Groups experience.” The three changes to the Groups community features were: the ability to post video, @mention members, and see Groups from your homepage and in the feed.
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LinkedIn, the Mountain View, Calif.-based professional networking service, announced this week new Sales Navigator features including an integration between Sales Navigator and LinkedIn Campaign Manager. Marketers will be able to access two ad groups that appear in LinkedIn Campaign Manager: Sales Navigator Leads and Sales Navigator Accounts. LinkedIn officials said
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Satya Nadella put all of the product announcements, roadmaps, tech trends and more into perspective during his keynote speech at Microsoft’s Ignite conference taking place Sept. 25 to 29 in Orlando, Fla.
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Microsoft’s annual Ignite conference opened this morning in Orlando, Fla., bringing together customers, partners and MVPs. Over 700 sessions, multiple product roadmaps and product releases will fill the next five days.
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Microsoft made a major play to increase the reach of its ads — and ad tech — earlier this week with the announcement that users of LinkedIn sponsored content will be able to push its marketing and advertising campaigns beyond LinkedIn and onto third-party sites and apps.
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LinkedIn public profile data is open to all. At least according to the preliminary ruling US District Judge Edward Chen delivered on Monday when he ordered Microsoft’s LinkedIn unit to remove any technology it had in place to prevent startup hiQ Labs from scraping its public profile data.
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Igloo Software, a Kitchener, Ontario-based digital workplace solutions provider, last week released a Solutions-as-a-Service approach officials said will help customers achieve new levels of productivity, innovation and time to value. The company unveiled its new model at the inaugural Digital Workplace Experience conference in Chicago.
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