Since being acquired by Microsoft for $26.2 billion back in 2016, social media platform LinkedIn has transformed itself from a corporate resume-led networking site to a vibrant B2B hub where professionals and entrepreneurs can share ideas, expand their reach and connect with each other. Currently, LinkedIn boasts over 560 million users in more than 200 countries. Following the success of
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LinkedIn jumped into the spotlight at this year's SXSW with a creator lounge called The LinkedIn Studio. Amidst the chaos of SXSW, The LinkedIn Studio was something of a tranquil oasis. But this was far from the only presence LinkedIn had at the conference this year.
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Facebook continues to lead the digital wars, which began with the first data harvesting shocker that it had been giving Cambridge Analytica user data for political campaigning.
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What’s the most valuable social media platform for many B2B marketers? Here’s the answer that won’t shock you: LinkedIn. The numbers look good on many other fronts, too. LinkedIn jumped from from 467 million users in Q3 2016 to 590 million by the end of 2018.
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Most marketing budgets for 2019 were set in the latter half of last year. It is likely that a good part of that spend was put aside for social media campaigns and initiatives. But are you spending that budget in the right place? According to research from BuzzSumo, the
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More brands are turning away from Facebook Ads and heading towards Instagram and LinkedIn, according to a compilation of studies and surveys. Most interestingly, the reports show that LinkedIn saw a 212 percent increase in ad spend growth, compared to a 204 percent increase for Instagram.
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In May 2017, Australian businesswoman Anna McAfee, though well-connected online, found herself missing the traditional face-to-face interactions among colleagues. Frustrated with the grind of social media connections, she made a simple yet powerful post to her own LinkedIn profile encouraging others to come meet her for coffee.
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SDL, a provider of content creation, translation and delivery technologies, released the latest version of SDL Tridion DX this week. It also released SDL Tridion Sites 9, an update to the company's web content management system which is part of SDL Tridion DX. SDL made this and other news announcements
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Adobe has finalized its $4.75 billion acquisition of Marketo. The companies announced the marketing technology mega deal in September and made the deal official on Halloween. The deal may spook competitors in the digital marketing space because it brings together two heavy hitters: Adobe and its strength in
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The Unified Communications (UC) market is shifting again. After years developing on-premises based solutions to cover all kinds of enterprise communications, UC is moving to the cloud, and specifically to UC-as-a-Service (UCaaS). According to this year’s UC Magic Quadrant for UCaaS from Gartner (paywall), digital workplace application leaders should
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