Tag Archives: liraz margalit

Treat Website Visitors as Respected Guests: Learn From the Bedouins

Treat Website Visitors as Respected Guests: Learn From the Bedouins

“It’s not just that they take you in, it’s the fact that there are no questions asked.” I overheard a colleague gushing to her officemates about her recent experiences with a Bedouin host in Egypt’s Sinai Peninsula.
She was referring to the Bedouin tradition of unconditional hospitality.

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The Golden Rule of Ecommerce Website Design: Don’t Confuse Your Customers

The Golden Rule of Ecommerce Website Design: Don't Confuse Your Customers

Have you ever walked into a friend’s house and realized he has completely rearranged his furniture? Or gone to your favorite grocery store, only to find they reorganized the aisles, and your produce, pasta sauce and snacks are no longer in the same spot? It’s jarring, right? This isn’t how I remember things! You might say

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To Understand Your Customer Data, Try Thinking Like a Psychologist

To Understand Your Customer Data, Try Thinking Like a Psychologist

Like a modern King Arthur and all of his knights, digital marketers are forever on a quest for the holy grail: the website that personalizes itself to the consumer.  If we can customize an individual’s digital experience, the thinking goes, we can encourage them, with all the right signals

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Everything You Thought You Knew About User Experience Is Wrong

Everything You Thought You Knew About User Experience Is Wrong

Want to optimize your UX? Go see your shrink.   I’m serious. These days UX is the hottest game in town among product and service professionals. It’s hardly surprising, given the vital role it plays in improving the interaction between the product interface and its users.

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