Tag Archives: liraz margalit

Marketers, You’re Stressing Your Audiences Out

Marketers, You're Stressing Your Audiences Out

As a psychologist, I often think that marketing and my own profession need to spend more time together. Psychologists are in the business of understanding people’s behavior and mental processes, and then applying those findings in efforts to solve problems in various spheres of human activity.

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Experience vs. Privacy: Why Are Offline Experiences Creepy Online?

Experience vs. Privacy: Why Are Offline Experiences Creepy Online?

To some people, phrases like “online monitoring” and “customer data capture” conjure images of surveillance — of online retailers stalking their movements as they browse websites. A vocal minority of people believe there is something inherently Orwellian in tracking and analyzing customers’ online activities.

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What Comes Next for Chatbots and Customer Experience

What Comes Next for Chatbots and Customer Experience

Chatbots are a simple and fun way to help shoppers find what they are looking for and enhance their online customer experience. Thanks to recent advances, web developers are now creating chatbots that are ever-more human, aiding the flow of communication by recognizing verbal patterns and interpreting non-verbal signs.

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Tap Your Customer’s Emotions Through the Power of Positive Memories

Tap Your Customer's Emotions Through the Power of Positive Memories

“There’s no WAY I did or said any of those things,” I interrupted my sister. She had been calmly telling me about something horrible I’d done to her, growing up. She had no reason to lie, yet I truly had no memory of the story she was relating.

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Treat Website Visitors as Respected Guests: Learn From the Bedouins

Treat Website Visitors as Respected Guests: Learn From the Bedouins

“It’s not just that they take you in, it’s the fact that there are no questions asked.” I overheard a colleague gushing to her officemates about her recent experiences with a Bedouin host in Egypt’s Sinai Peninsula.
She was referring to the Bedouin tradition of unconditional hospitality.

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