Tag Archives: liraz margalit

Tap Your Customer’s Emotions Through the Power of Positive Memories

Tap Your Customer's Emotions Through the Power of Positive Memories

“There’s no WAY I did or said any of those things,” I interrupted my sister. She had been calmly telling me about something horrible I’d done to her, growing up. She had no reason to lie, yet I truly had no memory of the story she was relating.

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Treat Website Visitors as Respected Guests: Learn From the Bedouins

Treat Website Visitors as Respected Guests: Learn From the Bedouins

“It’s not just that they take you in, it’s the fact that there are no questions asked.” I overheard a colleague gushing to her officemates about her recent experiences with a Bedouin host in Egypt’s Sinai Peninsula.
She was referring to the Bedouin tradition of unconditional hospitality.

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The Golden Rule of Ecommerce Website Design: Don’t Confuse Your Customers

The Golden Rule of Ecommerce Website Design: Don't Confuse Your Customers

Have you ever walked into a friend’s house and realized he has completely rearranged his furniture? Or gone to your favorite grocery store, only to find they reorganized the aisles, and your produce, pasta sauce and snacks are no longer in the same spot? It’s jarring, right? This isn’t how I remember things! You might say

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To Understand Your Customer Data, Try Thinking Like a Psychologist

To Understand Your Customer Data, Try Thinking Like a Psychologist

Like a modern King Arthur and all of his knights, digital marketers are forever on a quest for the holy grail: the website that personalizes itself to the consumer.  If we can customize an individual’s digital experience, the thinking goes, we can encourage them, with all the right signals

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