Tag Archives: litmus

Litmus Partners with Microsoft to Improve Email Marketing

Litmus Partners with Microsoft to Improve Email Marketing

Microsoft and Litmus want to Make Email Great Again. Actually, that may be overstating the case: Redmond, Wash.-based Microsoft and Litmus, a Cambridge, Mass.-based email marketing provider, just want to make sending and receiving email a better experience. At The Email Design Conference (TEDC) in Boston today, Litmus announced

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Email Analytics Vendor Acquires Content Marketing Firm

Cambridge, Mass.-based Litmus thinks email plays a pivotal role in the marketing toolbox. Today, the email creation, testing and analytics company put its money behind those beliefs through the acquisition of Curated, a content curation tool that helps subject matter experts collect, curate and publish newsletters.

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Spectrum Equity Bets $49M on Email Marketer Litmus

Spectrum Equity Bets $49M on Email Marketer Litmus

Some say the days of "batch and blast" digital marketing tactics are done. Some sing the praises of inbound marketing. Others hail the power of personalization. No matter what you believe, email never leaves the equation — and investors still want in. Spectrum Equity gave Cambridge, Mass.

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