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How a Unified Customer Identity Supports Digital Experience

How a Unified Customer Identity Supports Digital Experience

A confession: I hate buying furniture. But after buying a house two months ago, I discovered furniture is a relative necessity. You can only ask guests to sit on camping chairs in your living room so many times before they start declining invites.

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Customer Data Platforms: The Truth Behind the Hype

Customer Data Platforms: The Truth Behind the Hype

Knowledge of the customer is a priority for marketing organizations. In fact, chief marketing officers report that two-thirds of their budgets go toward supporting customer retention and growth, according to Gartner’s 2017-2018 CMO Survey. Investments focused on existing customers are rapidly outpacing spending on acquiring new customers.

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