Tag Archives: mailchimp

Déjà Vu: Microsoft Releases ‘Free’ Connections Email Marketing Tool

Déjà Vu: Microsoft Releases 'Free' Connections Email Marketing Tool

Think ‘free’ and you don’t generally think Microsoft. That, however, is about to change. During its Inspire partner conference taking place this week in Washington, D.C., the Redmond, Wash.-based company announced the release of Connections, a free email marketing app.

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MailChimp Brings Free Marketing Automation to PrestaShop Ecommerce

MailChimp Brings Free Marketing Automation to PrestaShop Ecommerce

MailChimp is on a roll. Two months ago, it started offering its marketing automation tools for free. Now it's offering ecommerce solution PrestaShop consumers free integration with MailChimps marketing tools. Paris-based PrestaShop is a free, open source ecommerce solution. The software is published under the Open Software License

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LinkedIn, Vista Equity Partners Acquire Sales Tech Companies, More News

LinkedIn, Vista Equity Partners Acquire Sales Tech Companies, More News

LinkedIn and Vista Equity Partners each went after their share of the sales technology pie through separate acquisitions this week. LinkedIn announced it acquired Redwood City, Calif.-based sales tech provider Heighten in a move designed to bolster its Sales Navigator platform. Officials at LinkedIn made the announcement on Tuesday.  Meanwhile,

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MailChimp Integrates Facebook Ads With Email Marketing

MailChimp Integrates Facebook Ads With Email Marketing

MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration. Users of the email marketing platform can now create Facebook ads and track performance in the same platform. MailChimp officials said customers wanted the Atlanta-based provider to "take the MailChimp magic to other marketing channels.

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MailChimp’s Mandrill Move Enrages Email Users

MailChimp's Mandrill Move Enrages Email Users

Email marketing provider MailChimp made a move this week that set off a barrage of complaints from users who promised to abandon the product.  MailChimp announced Wednesday that Mandrill, the email delivery API that developers use to send transactional emails from websites and applications, will become a paid add-on

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Mailchimp: Automation is Just Good Marketing

Mailchimp: Automation is Just Good Marketing

As you wade through yesterday’s 300 unopened emails, you may be cursing the day email ever rocked our peaceful, print-based world. However, if you’re a digital marketer, those messages mean money. According to a study by eConsultancy, email continues to be one of the top two channels for delivering ROI

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