Tag Archives: map

Adobe Acquires Marketo: Good Things Are Seldom Cheap

Adobe Acquires Marketo: Good Things Are Seldom Cheap

Last week, Adobe Systems Inc. announced it had reached an agreement to acquire leading marketing automation firm Marketo from Vista Equity Partners for $4.75 billion. This marks the second time this year that Adobe has made a major play at expanding its dominant grip around the digital marketing space.

Continue reading...

Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform

Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform

How do you determine which marketing automation platform is right for your business? The answer has become increasingly complicated because more vendors are promising artificial intelligence (AI) and machine learning capabilities, dynamic content and direct integrations with analytics tools, supply-side platforms (SSP) and demand-side platforms (DSP) and social media advertising.

Continue reading...

4 Marketing Automation Trends to Watch in 2018

4 Marketing Automation Trends to Watch in 2018

According to some estimates, worldwide spending on marketing automation software will hit $32 billion this year, and that number is expected to increase in the years to come as more companies begin embracing marketing automation and the tools become more sophisticated. Thanks to products from companies like Hubspot, Marketo

Continue reading...

Would You Willingly Delete Your Email Marketing List?

Would You Willingly Delete Your Email Marketing List?

Back in June, UK-based pub chain Wetherspoon’s announced it was going to delete its entire email marketing list. Subscribers would no longer receive emails promoting the restaurant’s beers, booze and burgers. The move came in the wake of several major fines handed out by Britain’s Information Commissioner’s Office (ICO) to

Continue reading...

Act-On Software Bets on Spreadsheets with Engagement Insights

Act-On Software Bets on Spreadsheets with Engagement Insights

Act-On Software is banking on Google Sheets and Microsoft Excel to deliver analytics from its marketing automation platform through a new reporting tool released today. The Portland, Ore.-based marketing automation provider released Engagement Insights, which produces analytics through pre-configured, templated reports in Microsoft Excel and Google Sheets.

Continue reading...

Microsoft Teams Adds Guest Access, Spain Sues Facebook, More News

Microsoft Teams Adds Guest Access, Spain Sues Facebook, More News

Microsoft is welcoming the outside world to collaborate and chat on Microsoft Teams. Today Microsoft added "guest access" to Teams for all Office 365 commercial and education customers, according to a blog post from Lori Wright, general manager for Microsoft Teams.

Continue reading...

Adobe Campaign Update Improves Analytics, Multi-Language Emails

Adobe Campaign Update Improves Analytics, Multi-Language Emails

Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates. Adobe announced the updates to its Adobe Campaign platform, part of the Adobe Marketing Cloud. Campaign helps marketers send contextual email and cross-channel

Continue reading...

Marketo Survey: Websites, Email Still Rule Consumer Engagement

Marketo Survey: Websites, Email Still Rule Consumer Engagement

Chatbots, artificial intelligence, machine learning and virtual and augmented reality may be all the rage in digital experience, but websites and email remain the most common points of engagement between consumers and businesses. That's at least one of the findings in Marketo's "The State of Engagement" report  (registration required).

Continue reading...