Tag Archives: mark grilli

How to Turn Resistant Customers Into Adopters

How to Turn Resistant Customers Into Adopters

When AOL announced it would no longer support AOL Instant Messenger (AIM) in 2017, I had a flashback to the days when AIM was at the center of my social and work networks. If you remember signing up for an AIM account, you’ll recall that the process wasn’t very intuitive.

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Busting the Biggest Digital Transformation Myth

Busting the Biggest Digital Transformation Myth

It seems like wherever you look these days, companies are getting all worked up about digital transformation.   One recent survey reports 88 percent of companies — from the largest multinationals down — identify as being in a state of digital transformation, with some pouring billions into their efforts.

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