Tag Archives: marketers

Takeaways from HubSpot INBOUND 2018

Takeaways from HubSpot INBOUND 2018

BOSTON — A record 24,000 attendees descended on Boston this week for HubSpot's annual INBOUND marketing conference. Beyond the hype of the big names on stage at the Boston Exhibition and Convention Center, this is a conference for marketers with real-world challenges grappling with the flooded marketing technology landscape while

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What Is Cross-Device Identification and How Can Marketers Use It?

What Is Cross-Device Identification and How Can Marketers Use It?

According to Gartner, every marketer should have cross-device identification (XDID) technologies on their radar. The research firm highlighted XDID as one of six marketing technologies to watch. The list also included: mobile marketing analytics, multitouch attribution, predictive analytics, artificial intelligence and customer data platforms.

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5 Considerations for Marketing Key Performance Indicators (KPIs)

5 Considerations for Marketing Key Performance Indicators (KPIs)

Only about one-third of marketers believe their team understands the ROI of their marketing plans, according to the Marketers’ Confidence Index released last month by the American Marketing Association and Kantar Consulting. Perhaps this is because those organizations lack strong key performance indicators (KPIs) that accurately measure against their

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How Nuxeo Manages Assets on a Digital, Global Scale

How Nuxeo Manages Assets on a Digital, Global Scale

Lisa McIntyre knows exactly what it was like to manage content before the digital evolution. She was a librarian. “During the ‘early years’ of multimedia content, there was relative control over copies of items and a fairly clear distribution channel,” McIntyre, technical account manager at Nuxeo, said during last

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