Tag Archives: marketing technology

The 5 Biggest Martech Acquisitions of 2018

The 5 Biggest Martech Acquisitions of 2018

Adobe’s $4.75 billion acquisition of Marketo last month represented the latest move in the piping hot marketing technology (MarTech) space. MarTech has seen its fair share of consolidation in 2018, with five major MarTech acquisitions between March and September totaling around $10 billion.

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6 Tips for a Smoother Marketing Technology Integration Process

6 Tips for a Smoother Marketing Technology Integration Process

Integrating marketing technology has long been a challenge for marketers. They were struggling with it back in 2015, according Scott Brinker's Chief Marketing Technologist Blog. Today, integration remains one of the most important parts of marketing operations and technology, as cited by chiefmartec.com this week : organizations must

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What Separates One Customer Data Platform From the Next?

What Separates One Customer Data Platform From the Next?

The customer data platform (CDP) market is highly fragmented, with vendors who share a “same core story” struggling to differentiate themselves by targeting specific verticals and use cases.  This is just one of the findings in new research released today by Real Story Group (RSG), an independent analyst firm

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12 Things Marketers Should Know About MarTech’s New Categories

12 Things Marketers Should Know About MarTech's New Categories

At last count marketers have 6,829 marketing technology (MarTech) solutions available from 6,242 unique vendors in about 50 categories from which to choose, according to Scott Brinker’s 7th edition of the marketing technology landscape.  Brinker, vice president of platform ecosystem at HubSpot  and author of the Chief Marketing Technologist

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MarTech Sandwiches: A Tasty Approach to Integration Mapping

MarTech Sandwiches: A Tasty Approach to Integration Mapping

Life’s toughest decisions all have one thing in common: sandwiches. Yes, sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating marketing technology stacks. Too often, our conversations about martech are bland, like freezer bag chicken strips on an aging hamburger bun.

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Tame the MarTech Beast for Better Customer Journeys

Tame the MarTech Beast for Better Customer Journeys

A few months back, Gartner released its CMO Spend Survey 2017-2018  (registration required), which showed marketing budgets slipped from 12.1 percent in 2016 to 11.3 percent in 2017. The report also noted a 15 percent drop in the percentage of the CMO’s budget that is allocated toward marketing technology.

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