Tag Archives: marketing technology

12 Things Marketers Should Know About MarTech’s New Categories

12 Things Marketers Should Know About MarTech's New Categories

At last count marketers have 6,829 marketing technology (MarTech) solutions available from 6,242 unique vendors in about 50 categories from which to choose, according to Scott Brinker’s 7th edition of the marketing technology landscape.  Brinker, vice president of platform ecosystem at HubSpot  and author of the Chief Marketing Technologist

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MarTech Sandwiches: A Tasty Approach to Integration Mapping

MarTech Sandwiches: A Tasty Approach to Integration Mapping

Life’s toughest decisions all have one thing in common: sandwiches. Yes, sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating marketing technology stacks. Too often, our conversations about martech are bland, like freezer bag chicken strips on an aging hamburger bun.

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Tame the MarTech Beast for Better Customer Journeys

Tame the MarTech Beast for Better Customer Journeys

A few months back, Gartner released its CMO Spend Survey 2017-2018  (registration required), which showed marketing budgets slipped from 12.1 percent in 2016 to 11.3 percent in 2017. The report also noted a 15 percent drop in the percentage of the CMO’s budget that is allocated toward marketing technology.

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How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time

How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time

Yes, the title of this article is a bit of an oxymoron. It's also an apt description of what today’s technology marketers are challenged to do.   On the one hand, marketers are tasked with simplifying their stacks to reduce costs and improve productivity.

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10 Skills and Traits of Great Marketing Technologists

10 Skills and Traits of Great Marketing Technologists

With so much falling inside the digital realm these days, there has been, according to some, a convergence between the CIO and marketing roles. The roles of chief marketing technologist (CMT) or CTMO (Chief Technology Marketing Officer) has been on the rise and some are even calling it a

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11 MarTech Vendors Reveal GDPR Compliance Plans

11 MarTech Vendors Reveal GDPR Compliance Plans

Are marketing technology vendors invested in compliance readiness for the General Data Protection Rule (GDPR)? Or have they taken the casual, toss-up-a-few-blog-posts kinda approach? Tim Walters, partner and privacy lead with New York City-based Digital Clarity Group  and a GDPR analyst, told CMSWire the commitment from MarTech vendors

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Are MarTech Vendors Prepared as GDPR Deadlines Approach?

Are MarTech Vendors Prepared as GDPR Deadlines Approach?

Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify

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