Tag Archives: marketing technology

Why the New York Times Merged Martech With Engineering

Why the New York Times Merged Martech With Engineering

The New York Times (NYT) once selected its marketing technology similar to how the 168-year-old company prints its newspaper: as a linear process with a beginning and end. That’s a fine process for a paper to create words and images and print them.

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A Look at One Organization’s Homegrown Approach to Martech

A Look at One Organization's Homegrown Approach to Martech

Apparently, marketers have a love-hate relationship with their marketing technology (martech) stacks. Martech decision-makers struggle to keep pace with the rate of innovation and generate ROI from their investments, according to a 2018 martech report by Walker Sands (download required).  It’s not all doom and gloom, though. According to the

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What Traits and Skills Do Martech Leaders Need to Succeed?

What Traits and Skills Do Martech Leaders Need to Succeed?

Organizations say having a dedicated marketing technology (martech) leader and team translates into marketing success. The research firm's Marketing Technology Survey 2018 (fee required) found that 26 percent of marketers reported having a dedicated martech leader and formal team in place. And according to Gartner, those same respondents were

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The 5 Biggest Martech Acquisitions of 2018

The 5 Biggest Martech Acquisitions of 2018

Adobe’s $4.75 billion acquisition of Marketo last month represented the latest move in the piping hot marketing technology (MarTech) space. MarTech has seen its fair share of consolidation in 2018, with five major MarTech acquisitions between March and September totaling around $10 billion.

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6 Tips for a Smoother Marketing Technology Integration Process

6 Tips for a Smoother Marketing Technology Integration Process

Integrating marketing technology has long been a challenge for marketers. They were struggling with it back in 2015, according Scott Brinker's Chief Marketing Technologist Blog. Today, integration remains one of the most important parts of marketing operations and technology, as cited by chiefmartec.com this week : organizations must

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What Separates One Customer Data Platform From the Next?

What Separates One Customer Data Platform From the Next?

The customer data platform (CDP) market is highly fragmented, with vendors who share a “same core story” struggling to differentiate themselves by targeting specific verticals and use cases.  This is just one of the findings in new research released today by Real Story Group (RSG), an independent analyst firm

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12 Things Marketers Should Know About MarTech’s New Categories

12 Things Marketers Should Know About MarTech's New Categories

At last count marketers have 6,829 marketing technology (MarTech) solutions available from 6,242 unique vendors in about 50 categories from which to choose, according to Scott Brinker’s 7th edition of the marketing technology landscape.  Brinker, vice president of platform ecosystem at HubSpot  and author of the Chief Marketing Technologist

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MarTech Sandwiches: A Tasty Approach to Integration Mapping

MarTech Sandwiches: A Tasty Approach to Integration Mapping

Life’s toughest decisions all have one thing in common: sandwiches. Yes, sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating marketing technology stacks. Too often, our conversations about martech are bland, like freezer bag chicken strips on an aging hamburger bun.

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