Tag Archives: marketing technology

10 Skills and Traits of Great Marketing Technologists

10 Skills and Traits of Great Marketing Technologists

With so much falling inside the digital realm these days, there has been, according to some, a convergence between the CIO and marketing roles. The roles of chief marketing technologist (CMT) or CTMO (Chief Technology Marketing Officer) has been on the rise and some are even calling it a

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11 MarTech Vendors Reveal GDPR Compliance Plans

11 MarTech Vendors Reveal GDPR Compliance Plans

Are marketing technology vendors invested in compliance readiness for the General Data Protection Rule (GDPR)? Or have they taken the casual, toss-up-a-few-blog-posts kinda approach? Tim Walters, partner and privacy lead with New York City-based Digital Clarity Group  and a GDPR analyst, told CMSWire the commitment from MarTech vendors

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Are MarTech Vendors Prepared as GDPR Deadlines Approach?

Are MarTech Vendors Prepared as GDPR Deadlines Approach?

Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify

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Customer Experience Is a Cross-Organizational Function

Customer Experience Is a Cross-Organizational Function

BOSTON — Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first. In other words, you can’t be customer-centric if you’re not brand-centric. That means alignment across the entire organization, and not with just the customer experience team.

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Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration

Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration

Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration."  Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week.  Grannan wrote the report

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HubSpot INBOUND Attendees Share Marketing Challenges and Strategies

HubSpot INBOUND Attendees Share Marketing Challenges and Strategies

BOSTON — Twenty-one thousand people descended upon the Boston Exhibition and Convention Center this week for HubSpot’s annual INBOUND marketing conference. What draws so many people to this event? The mini pigs-in-a-blanket appetizers, former First Lady Michelle Obama’s appearance, co-founders Brian Halligan and Dharmesh Shah’s always-entertaining keynote and vendors

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Dear Panicked and Stressed Marketers, It’s OK, Nobody’s Figured It All Out

Dear Panicked and Stressed Marketers, It's OK, Nobody's Figured It All Out

Anita Brearton's official title is founder and CEO, but she says the stories she hears from clients also make her a “marketing mom.” “We hear all the marketing sob stories,” said Brearton, whose Boston-based company CabinetM offers a discovery and management platform for marketing technology strategy and digital transformation. Our expenses are out of control. Our security isn’t tight enough. Our storage isn’t large enough. We have five different contracts with the same marketing automation vendor.

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Make It Stop: MarTech Landscape Hits the 5,000 Mark

Make It Stop: MarTech Landscape Hits the 5,000 Mark

Grab the aspirin, find your magnifying glass and pour yourself a glass of wine. The number of marketing technology solutions featured in Scott Brinker’s much-anticipated yearly landscape graphic grew for the fifth straight year, eclipsing the 5,000 mark. Brinker, editor of chiefmartec.com and chair of the MarTech conference that

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