Let’s do some time travel back to the year 2006 when I was transitioning out of IT and beginning a new career in marketing. Twitter and the iPhone were yet to be invented. Facebook was only available to college students.
Continue reading...Tag Archives: marketing technology
The 5 Biggest Martech Acquisitions of 2018
Adobe’s $4.75 billion acquisition of Marketo last month represented the latest move in the piping hot marketing technology (MarTech) space. MarTech has seen its fair share of consolidation in 2018, with five major MarTech acquisitions between March and September totaling around $10 billion.
Continue reading...6 Tips for a Smoother Marketing Technology Integration Process
Integrating marketing technology has long been a challenge for marketers. They were struggling with it back in 2015, according Scott Brinker's Chief Marketing Technologist Blog. Today, integration remains one of the most important parts of marketing operations and technology, as cited by chiefmartec.com this week : organizations must
Continue reading...What Separates One Customer Data Platform From the Next?
The customer data platform (CDP) market is highly fragmented, with vendors who share a “same core story” struggling to differentiate themselves by targeting specific verticals and use cases. This is just one of the findings in new research released today by Real Story Group (RSG), an independent analyst firm
Continue reading...12 Things Marketers Should Know About MarTech’s New Categories
At last count marketers have 6,829 marketing technology (MarTech) solutions available from 6,242 unique vendors in about 50 categories from which to choose, according to Scott Brinker’s 7th edition of the marketing technology landscape. Brinker, vice president of platform ecosystem at HubSpot and author of the Chief Marketing Technologist
Continue reading...MarTech Sandwiches: A Tasty Approach to Integration Mapping
Life’s toughest decisions all have one thing in common: sandwiches. Yes, sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating marketing technology stacks. Too often, our conversations about martech are bland, like freezer bag chicken strips on an aging hamburger bun.
Continue reading...What Do I Spend on MarTech This Year?
The pressure is on: build a technology infrastructure to drive more revenue, lower the cost of customer acquisition, improve customer experience, and at the same time innovate to drive competitive differentiation.
Continue reading...7 Tips to Improve Your Marketing Technology ‘Request For Proposals’ (RFP)
Most marketers in the hunt for technology take an “informal” approach to assessing requirements as they begin the buying process, according to data from Target Marketing and IBM (download required).
Continue reading...Master Marketing Basics Before Taking On Emerging Tech
Sometimes we get so far ahead of ourselves with the promise of emerging technologies that we forget the most basic of all rules: You gotta learn to crawl before you can walk.
Continue reading...Tame the MarTech Beast for Better Customer Journeys
A few months back, Gartner released its CMO Spend Survey 2017-2018 (registration required), which showed marketing budgets slipped from 12.1 percent in 2016 to 11.3 percent in 2017. The report also noted a 15 percent drop in the percentage of the CMO’s budget that is allocated toward marketing technology.
Continue reading...