Most marketers in the hunt for technology take an “informal” approach to assessing requirements as they begin the buying process, according to data from Target Marketing and IBM (download required).
Continue reading...Tag Archives: marketing technology
Master Marketing Basics Before Taking On Emerging Tech
Sometimes we get so far ahead of ourselves with the promise of emerging technologies that we forget the most basic of all rules: You gotta learn to crawl before you can walk.
Continue reading...Tame the MarTech Beast for Better Customer Journeys
A few months back, Gartner released its CMO Spend Survey 2017-2018 (registration required), which showed marketing budgets slipped from 12.1 percent in 2016 to 11.3 percent in 2017. The report also noted a 15 percent drop in the percentage of the CMO’s budget that is allocated toward marketing technology.
Continue reading...How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time
Yes, the title of this article is a bit of an oxymoron. It's also an apt description of what today’s technology marketers are challenged to do. On the one hand, marketers are tasked with simplifying their stacks to reduce costs and improve productivity.
Continue reading...10 Skills and Traits of Great Marketing Technologists
With so much falling inside the digital realm these days, there has been, according to some, a convergence between the CIO and marketing roles. The roles of chief marketing technologist (CMT) or CTMO (Chief Technology Marketing Officer) has been on the rise and some are even calling it a
Continue reading...11 MarTech Vendors Reveal GDPR Compliance Plans
Are marketing technology vendors invested in compliance readiness for the General Data Protection Rule (GDPR)? Or have they taken the casual, toss-up-a-few-blog-posts kinda approach? Tim Walters, partner and privacy lead with New York City-based Digital Clarity Group and a GDPR analyst, told CMSWire the commitment from MarTech vendors
Continue reading...Are MarTech Vendors Prepared as GDPR Deadlines Approach?
Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify
Continue reading...Customer Experience Is a Cross-Organizational Function
BOSTON — Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first. In other words, you can’t be customer-centric if you’re not brand-centric. That means alignment across the entire organization, and not with just the customer experience team.
Continue reading...Marketing Technologists Take Their Rightful Place Says Scott Brinker
BOSTON — Marketing technology is getting real. Or, more specifically, marketing technologists are getting real. Real, as in marketing technologist has become a recognized profession operating at the intersection of marketing, technology and management.
Continue reading...Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration
Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration." Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week. Grannan wrote the report
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