Integrating marketing technology has long been a challenge for marketers. They were struggling with it back in 2015, according Scott Brinker's Chief Marketing Technologist Blog. Today, integration remains one of the most important parts of marketing operations and technology, as cited by chiefmartec.com this week : organizations must
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The customer data platform (CDP) market is highly fragmented, with vendors who share a “same core story” struggling to differentiate themselves by targeting specific verticals and use cases. This is just one of the findings in new research released today by Real Story Group (RSG), an independent analyst firm
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At last count marketers have 6,829 marketing technology (MarTech) solutions available from 6,242 unique vendors in about 50 categories from which to choose, according to Scott Brinker’s 7th edition of the marketing technology landscape. Brinker, vice president of platform ecosystem at HubSpot and author of the Chief Marketing Technologist
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Life’s toughest decisions all have one thing in common: sandwiches. Yes, sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating marketing technology stacks. Too often, our conversations about martech are bland, like freezer bag chicken strips on an aging hamburger bun.
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The pressure is on: build a technology infrastructure to drive more revenue, lower the cost of customer acquisition, improve customer experience, and at the same time innovate to drive competitive differentiation.
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Most marketers in the hunt for technology take an “informal” approach to assessing requirements as they begin the buying process, according to data from Target Marketing and IBM (download required).
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Sometimes we get so far ahead of ourselves with the promise of emerging technologies that we forget the most basic of all rules: You gotta learn to crawl before you can walk.
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A few months back, Gartner released its CMO Spend Survey 2017-2018 (registration required), which showed marketing budgets slipped from 12.1 percent in 2016 to 11.3 percent in 2017. The report also noted a 15 percent drop in the percentage of the CMO’s budget that is allocated toward marketing technology.
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Yes, the title of this article is a bit of an oxymoron. It's also an apt description of what today’s technology marketers are challenged to do. On the one hand, marketers are tasked with simplifying their stacks to reduce costs and improve productivity.
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With so much falling inside the digital realm these days, there has been, according to some, a convergence between the CIO and marketing roles. The roles of chief marketing technologist (CMT) or CTMO (Chief Technology Marketing Officer) has been on the rise and some are even calling it a
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