Tag Archives: marketing

Marketers Warn: ‘Day of Reckoning’ Over Facebook Data Scandal Coming

Marketers Warn: 'Day of Reckoning' Over Facebook Data Scandal Coming

The Facebook-Cambridge Analytica data-targeting scandal that put Facebook CEO Mark Zuckerberg in front of Congress for a two-day grilling on privacy practices serves as a “day of reckoning” and wake-up call for marketers who have lost their way treating customers as targets in exchange for short-term lifts.

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Understanding Google AdWords Days to Conversion Metric and Notes

Understanding Google AdWords Days to Conversion Metric and Notes

It’s terrific to gain conversion from paid search ads that have been clicked, but one question that comes up among marketers is how long should those conversions take? The question is not arbitrary. Marketers have sought speedy conversions online, especially if a business model is based upon digital sales.

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4 Tips for Choosing the Right Business Process Management (BPM) System

4 Tips for Choosing the Right Business Process Management (BPM) System

Robotic process automation and business process management are highly complementary but they cannot serve as stand ins for each other’s technology. And yet, there are some RPA vendors on the market that will purport to handle BPM as well, said Ben Alexander, VP of Product at PMG. There may

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How to Choose Customer Relationship Management (CRM) Software

How to Choose Customer Relationship Management (CRM) Software

If you’re looking for a Customer Relationship Management system, you aren’t alone. In fact, the demand for CRM technologies is fueling growth in the CRM industry worth over $40 billion in 2018 alone, according to Gartner. But with all those shiny CRMs out there adorning the market, what’s the

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