Tag Archives: marketing

11 Necessary Skills and Traits for the Modern Chief Marketing Officer

11 Necessary Skills and Traits for the Modern Chief Marketing Officer

The chief marketing officer role has transformed over the years. Technology, product development, data management, staffing and actual marketing all fall into the CMO's arena and with artificial intelligence, VR and AR becoming more mainstream there is more change on the way.

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9 Considerations for Marketers in the Age of Consumer Data Privacy Laws

9 Considerations for Marketers in the Age of Consumer Data Privacy Laws

It's no surprise that consumers are worried about privacy. In fact, according to the Federal Trade Commission's 2017 Consumer Sentinel Network Data Book, identity theft was the second biggest category, making up nearly 14 percent of all the consumer complaints.

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Marketers, You’re Stressing Your Audiences Out

Marketers, You're Stressing Your Audiences Out

As a psychologist, I often think that marketing and my own profession need to spend more time together. Psychologists are in the business of understanding people’s behavior and mental processes, and then applying those findings in efforts to solve problems in various spheres of human activity.

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Artificial Intelligence: Marketer’s Dream or More Pressure to Perform?

Artificial Intelligence: Marketer's Dream or More Pressure to Perform?

The emergence of artificial intelligence in marketing has spurred an influx of affordable and accessible marketing automation tools that aid marketers when it comes to completing mundane tasks like finding stock photos, proofreading copy, social media marketing, and even lead generation.

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6 Tips for a Smoother Marketing Technology Integration Process

6 Tips for a Smoother Marketing Technology Integration Process

Integrating marketing technology has long been a challenge for marketers. They were struggling with it back in 2015, according Scott Brinker's Chief Marketing Technologist Blog. Today, integration remains one of the most important parts of marketing operations and technology, as cited by chiefmartec.com this week : organizations must

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How Bad Data is Ruining Sales and Marketing Forecasts (And What to Do About It)

How Bad Data is Ruining Sales and Marketing Forecasts (And What to Do About It)

Bad data costs the United States more than $3 trillion per year according to the “Data Doc,” Thomas C. Redmond. In a Harvard Business Review (HBR) article published in 2016, he explained it this way, “salespeople waste time dealing with erred prospect data; service delivery people waste time correcting flawed

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