Tag Archives: marketing

Will Mark Zuckerberg’s Facebook Privacy Vision Affect Marketers?

Will Mark Zuckerberg's Facebook Privacy Vision Affect Marketers?

Mark Zuckerberg outlined his vision for Facebook earlier this month as a "privacy-focused messaging and social networking platform." The Facebook CEO noted the growing online communication trends of private messaging, ephemeral stories and small groups, hallmarks of a social-sharing era in which people “prefer the intimacy of communicating

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Privacy Fears Grow as Facial Recognition Use Continues to Expand

Privacy Fears Grow as Facial Recognition Use Continues to Expand

Marketers and customer experience (CX) professionals have a wide variety of choices when it comes to technology as they build campaigns and experiences. However, they are also faced with a great deal of scrutiny when it comes to privacy. It’s no secret why Mark Zuckerberg found himself in front of US Congress last year, and just less than

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4 Ways to Improve Brand Loyalty

4 Ways to Improve Brand Loyalty

As brands are continuously adjusting themselves to the ever-changing digital age, one thing has become apparent, brand loyalty immediately dissipates the very moment a customer encounters some form of dissatisfaction. According to a 2018 research report by Nice InContact (free to download), 81 percent of consumers are highly likely to

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