Tag Archives: marketing

How AI is Transforming Copywriting

How AI is Transforming Copywriting

Creating high-quality content, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for content grows, and as more channels emerge, brands are turning to artificial intelligence (AI) to help with the content creation process. AI has already made a significant impact

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What Is Six Sigma and How Can it Help Marketers?

What Is Six Sigma and How Can it Help Marketers?

Organizations that deploy Six Sigma strategies strive to make nearly all of their business opportunities and processes statistically free of defects and yearn for increased performance, decreased process variation and better quality of products or services. When applied to marketing, Six Sigma allows marketers to see problems through the

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7 Ways to Spot Influencer Marketing Fraud

7 Ways to Spot Influencer Marketing Fraud

The global influencer market is highly lucrative. Large brands in the UK are willing to pay a celebrity influencer who has over one million followers a staggering £75,000 ($98,000) for a single social media post. Furthermore, brands are willing to pay “micro-influencers” who have under 10,000 followers, an average

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Marketers Beware: Influencer Marketing Fraud is Real

Marketers Beware: Influencer Marketing Fraud is Real

In an effort to expand their reach into the right markets, many brands are turning to social media influencers. Brands such as Adobe and Squarespace are making use of micro-influencer marketing particularly, seeking out social media celebrities with relatively small, but targeted audiences.

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Will Robotic Process Automation Make its Mark in Marketing?

Will Robotic Process Automation Make its Mark in Marketing?

Marketers long for automation and currently have tools available like Marketo, Eloqua and HubSpot to help. Some see the emergence of Robotic Process Automation (RPA) software helping marketers automate and gain an analytical edge on their customers. In fact, RPA took center stage at the Martech Conference East in

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