Tag Archives: marketing

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Web teams and digital marketers both have the same overarching goal: providing great customer experiences. Despite this alignment, many of today’s digital businesses can find these teams at odds with one another. The root of the problem is that each team measures success in different ways.

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8 Tips to Successfully Align Sales and Marketing Teams

8 Tips to Successfully Align Sales and Marketing Teams

It’d be hard to argue against the thought that a better alignment between sales and marketing means a better bottom line. According to Salesforce’s third annual State of Sales report, 88 percent of high performers said they have sales and marketing teams that share common goals/metrics while only 61

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4 Ways To Grow Your Content Marketing Reach Via Flipboard

4 Ways To Grow Your Content Marketing Reach Via Flipboard

Publishing and promoting content on Facebook, LinkedIn and Instagram is commonplace. But the social media world is far broader than the networks marketers most commonly use. Flipboard is a network that doesn't get much love but the platform has been around for quite a while and with a reported 100 million actively monthly users is

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Marketers Warn: ‘Day of Reckoning’ Over Facebook Data Scandal Coming

Marketers Warn: 'Day of Reckoning' Over Facebook Data Scandal Coming

The Facebook-Cambridge Analytica data-targeting scandal that put Facebook CEO Mark Zuckerberg in front of Congress for a two-day grilling on privacy practices serves as a “day of reckoning” and wake-up call for marketers who have lost their way treating customers as targets in exchange for short-term lifts.

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