Tag Archives: marketing

Why the New York Times Merged Martech With Engineering

Why the New York Times Merged Martech With Engineering

The New York Times (NYT) once selected its marketing technology similar to how the 168-year-old company prints its newspaper: as a linear process with a beginning and end. That’s a fine process for a paper to create words and images and print them.

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Getting Interactive is Key to Effective Content Marketing in 2019

Getting Interactive is Key to Effective Content Marketing in 2019

Interactive content goes beyond the written word or enacted video. As its name implies, it's content that the end-user can interact with in some way, whether that's through tapping a button to change an outcome, or by placing themselves in a scene via a virtual reality (VR) headset.

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Getting Interactive is Key to Effective Content Marketing in 2019

Getting Interactive is Key to Effective Content Marketing in 2019

Interactive content goes beyond the written word or enacted video. As its name implies, it's content that the end-user can interact with in some way, whether that's through tapping a button to change an outcome, or by placing themselves in a scene via a virtual reality (VR) headset.

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Ethical Practices in a Data-Driven B2B World

Ethical Practices in a Data-Driven B2B World

Salesforce CEO Marc Benioff won mountains of positive attention this month when he appointed a chief ethical and humane use officer, Paula Goldman. Her mission? "To develop a strategic framework for the ethical and humane use of technology across Salesforce," according to a company press release. The news probably

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7 Interesting Content Marketing Trends to Look Out for in 2019

7 Interesting Content Marketing Trends to Look Out for in 2019

The world of content marketing is ever-changing. We’re continuously introduced to new social network algorithms, new marketing tools and new connected devices, giving brands fresh challenges and opportunities to engage with target audiences. Forecasted to be worth a staggering $412 billion by 2021, up from a $195 billion valuation

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How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing

How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing

Maintaining digital relevance is a priority for most brands, however, according to recent research by Capterra, SMB brands are struggling in this area. The study surveyed over 700 SMB leaders, 47 percent of respondents said they factor technology trends and advancements into their strategic planning.

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Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer.

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