Tag Archives: marketo

Adobe Closes $4.75B Marketo Acquisition, Acquia Teams With Elastic Path, More News

Adobe Closes $4.75B Marketo Acquisition, Acquia Teams With Elastic Path, More News

Adobe has finalized its $4.75 billion acquisition of Marketo. The companies announced the marketing technology mega deal in September and made the deal official on Halloween.  The deal may spook competitors in the digital marketing space because it brings together two heavy hitters: Adobe and its strength in

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Adobe Acquires Marketo: Good Things Are Seldom Cheap

Adobe Acquires Marketo: Good Things Are Seldom Cheap

Last week, Adobe Systems Inc. announced it had reached an agreement to acquire leading marketing automation firm Marketo from Vista Equity Partners for $4.75 billion. This marks the second time this year that Adobe has made a major play at expanding its dominant grip around the digital marketing space.

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Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News

Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News

Adobe is in talks to buy Marketo, according to a Reuters report published Thursday. The acquisition would unite two marketing technology powerhouses, giving Adobe, known for its B2C digital experience software, some substantial B2B marketing automation capabilities. Adobe is based in San Jose, Calif.

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Marketo Acquires Bizible, Salesforce Buys CloudCraze, More News

Marketo Acquires Bizible, Salesforce Buys CloudCraze, More News

Marketing automation provider Marketo announced its acquisition of Bizible during its Marketing Nation Summit customer conference in San Francisco this week, in what it called "its largest acquisition to date." Financial terms of the deal were not disclosed.  The acquisition comes two years after private equity firm Vista Equity acquired Marketo for $1.79 billion  and took it

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What is Marketo?: A Marketer’s Guide

What is Marketo?: A Marketer's Guide

Marketo is SaaS based marketing automation software built to help organizations automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities  and execute automated, personalized marketing campaigns across multiple

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LinkedIn Debuts Sales Navigator Integrations and Other News

LinkedIn Debuts Sales Navigator Integrations and Other News

LinkedIn, the Mountain View, Calif.-based professional networking service, announced this week new Sales Navigator features including an integration between Sales Navigator and LinkedIn Campaign Manager. Marketers will be able to access two ad groups that appear in LinkedIn Campaign Manager: Sales Navigator Leads and Sales Navigator Accounts. LinkedIn officials said

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Why Marketers Have AI on the Brain

Why Marketers Have AI on the Brain

BOSTON — As the leaves in this New England city change colors and meet their demise, discussions of artificial intelligence and its practical application in marketing remain very much alive. What’s a marketing conference, after all, without talk of artificial intelligence?  Scott Brinker’s MarTech Conference, held this week at

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