Tag Archives: marketo

What is Marketo?: A Marketer’s Guide

What is Marketo?: A Marketer's Guide

Marketo is SaaS based marketing automation software built to help organizations automate and measure marketing engagement, tasks and workflows. Based in San Mateo, California the company sells marketing automation software to help B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities  and execute automated, personalized marketing campaigns across multiple

Continue reading...

LinkedIn Debuts Sales Navigator Integrations and Other News

LinkedIn Debuts Sales Navigator Integrations and Other News

LinkedIn, the Mountain View, Calif.-based professional networking service, announced this week new Sales Navigator features including an integration between Sales Navigator and LinkedIn Campaign Manager. Marketers will be able to access two ad groups that appear in LinkedIn Campaign Manager: Sales Navigator Leads and Sales Navigator Accounts. LinkedIn officials said

Continue reading...

Why Marketers Have AI on the Brain

Why Marketers Have AI on the Brain

BOSTON — As the leaves in this New England city change colors and meet their demise, discussions of artificial intelligence and its practical application in marketing remain very much alive. What’s a marketing conference, after all, without talk of artificial intelligence?  Scott Brinker’s MarTech Conference, held this week at

Continue reading...

The New Marketo Google Partnership: What You Need to Know

The New Marketo Google Partnership: What You Need to Know

Marketo announced a partnership with the Google Cloud Platform Aug. 24 which signals a “mind-blowing” convergence of marketing and advertising technologies and underscores the "scale and power of a public cloud infrastructure." Marketing automation practitioners and analysts shared these thoughts with CMSWire after Marketo announced its multi-year collaboration with Google

Continue reading...

Marketo Survey: Websites, Email Still Rule Consumer Engagement

Marketo Survey: Websites, Email Still Rule Consumer Engagement

Chatbots, artificial intelligence, machine learning and virtual and augmented reality may be all the rage in digital experience, but websites and email remain the most common points of engagement between consumers and businesses. That's at least one of the findings in Marketo's "The State of Engagement" report  (registration required).

Continue reading...

Marketo CMO Chandar Pattabhiram Leaves as Exec Shake-up Continues

Marketo CMO Chandar Pattabhiram Leaves as Exec Shake-up Continues

Marketo has lost its chief marketing officer for the second time in a year and has yet to fill the position. Chandar Pattabhiram, promoted to Marketo's CMO spot last August as part of an executive-team shakeup, has left the company to take a job as CMO of Coupa Software

Continue reading...

Marketo Outage Caused by Failure to Renew Its Domain

Marketo customers were left twiddling their thumbs yesterday when Marketo's main website Marketo.com, along with a handful of other Marketo domain properties, went dark for several hours, leaving subscribers unable to log in.  The reason, it turned out, was the company failed to renew its domain name.

Continue reading...

Zeta Global Secures $140M to Fuel Growth, More News

Zeta Global Secures $140M to Fuel Growth, More News

Zeta Global is looking to grow, and received an influx of cash this week to do so.  Earlier this week, the New York City-based provider of multichannel campaign management announced its largest funding round to date: $115 million in equity capital.

Continue reading...