Tag Archives: martech strategies

Want to Be a Digital Leader? Harness This Crazy, Mashed-Up Technology World

Want to Be a Digital Leader? Harness This Crazy, Mashed-Up Technology World

Succeeding at digital business today — from commerce to government to high tech — requires harnessing an ecosystem of technology and capabilities. And that ecosystem is growing every day.  Think cloud-based services, martech and adtech software, customer journey orchestration, machine learning, conversational UIs, APIs and more.

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Don’t Limit MarTech to Top of the Funnel: Apply Across the Entire Customer Journey

Don't Limit MarTech to Top of the Funnel: Apply Across the Entire Customer Journey

As the MarTech solutions available to brands evolve at an ever-increasing pace, the role of the CMO is also undergoing a critical transition. Traditionally, those responsibilities have focused on winning new customers by effectively communicating a brand’s story and differentiation. While undoubtedly still essential, a recent study by the CMO

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