Tag Archives: martech

What Does Martech’s Ecosystem Evolution Mean for Marketers?

What Does Martech's Ecosystem Evolution Mean for Marketers?

Marketing technology (martech) platform ecosystems are growing. Software and services are blending. Citizen developer platforms are rising. This creates a new galaxy of marketing technology apps, something Scott Brinker calls the “Second Golden Age of Martech” in his annual industry report  on the state of martech.

Continue reading...

The Insurance Industry Plays Catch Up With Customer Experience

The Insurance Industry Plays Catch Up With Customer Experience

People have insurance for their home, life, auto or health, but many of these consumers find the customer experience (CX) of the industry marginal at best. According to Forrester Research, the CX health insurers provide is among the lowest the research firm tracks, ranking 15th out of the 19 categories.

Continue reading...

6 Tips to Help Optimize the Software Purchasing Process

6 Tips to Help Optimize the Software Purchasing Process

There should be a software program specifically designed to help enterprises buy content management systems and all other types of enterprise software. Not only would such a tool save executives of user companies a lot of time, money and energy; it would also help software developers make billions of dollars.

Continue reading...

How Martech Is Shifting the Sales and Marketing Relationship

How Martech Is Shifting the Sales and Marketing Relationship

For decades, sales and marketing departments have been famously disconnected. Historically, these teams have been separate and siloed, each with different goals and metrics and, often, little understanding about the other’s efforts. However, this hurts businesses. In fact, experts say organizations with tightly aligned sales and marketing have higher customer

Continue reading...

Why the New York Times Merged Martech With Engineering

Why the New York Times Merged Martech With Engineering

The New York Times (NYT) once selected its marketing technology similar to how the 168-year-old company prints its newspaper: as a linear process with a beginning and end. That’s a fine process for a paper to create words and images and print them.

Continue reading...