Tag Archives: martech

Tame the MarTech Beast for Better Customer Journeys

Tame the MarTech Beast for Better Customer Journeys

A few months back, Gartner released its CMO Spend Survey 2017-2018  (registration required), which showed marketing budgets slipped from 12.1 percent in 2016 to 11.3 percent in 2017. The report also noted a 15 percent drop in the percentage of the CMO’s budget that is allocated toward marketing technology.

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How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time

How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time

Yes, the title of this article is a bit of an oxymoron. It's also an apt description of what today’s technology marketers are challenged to do.   On the one hand, marketers are tasked with simplifying their stacks to reduce costs and improve productivity.

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Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform

Ignore the Vendor Hype: Tips for Selecting a Marketing Automation Platform

How do you determine which marketing automation platform is right for your business? The answer has become increasingly complicated because more vendors are promising artificial intelligence (AI) and machine learning capabilities, dynamic content and direct integrations with analytics tools, supply-side platforms (SSP) and demand-side platforms (DSP) and social media advertising.

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Don’t Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process

Don't Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process

In the DNA of marketing technologists, there is a “Jerry Maguire Gene.” It makes us fall for marketing technology vendors who appear to “complete us.” We want to tell them “you had me at hello” because they promise the world in the request for proposal (RFP) process.

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10 Skills and Traits of Great Marketing Technologists

10 Skills and Traits of Great Marketing Technologists

With so much falling inside the digital realm these days, there has been, according to some, a convergence between the CIO and marketing roles. The roles of chief marketing technologist (CMT) or CTMO (Chief Technology Marketing Officer) has been on the rise and some are even calling it a

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