Tag Archives: martech

Why the New York Times Merged Martech With Engineering

Why the New York Times Merged Martech With Engineering

The New York Times (NYT) once selected its marketing technology similar to how the 168-year-old company prints its newspaper: as a linear process with a beginning and end. That’s a fine process for a paper to create words and images and print them.

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A Look at One Organization’s Homegrown Approach to Martech

A Look at One Organization's Homegrown Approach to Martech

Apparently, marketers have a love-hate relationship with their marketing technology (martech) stacks. Martech decision-makers struggle to keep pace with the rate of innovation and generate ROI from their investments, according to a 2018 martech report by Walker Sands (download required).  It’s not all doom and gloom, though. According to the

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How Leaders Turn Martech Strategies into Tactics

How Leaders Turn Martech Strategies into Tactics

When General Stanley McChrystal led the US Special Operations Task Force into Iraq in 2003, they were ill-prepared to fight Al Qaeda. In his book "Team of Teams: New Rules of Engagement for a Complex World," McChrystal writes, “… we found ourselves losing to an enemy that, by

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What Traits and Skills Do Martech Leaders Need to Succeed?

What Traits and Skills Do Martech Leaders Need to Succeed?

Organizations say having a dedicated marketing technology (martech) leader and team translates into marketing success. The research firm's Marketing Technology Survey 2018 (fee required) found that 26 percent of marketers reported having a dedicated martech leader and formal team in place. And according to Gartner, those same respondents were

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Tips for Prioritizing Customer Experience Investments

Tips for Prioritizing Customer Experience Investments

With so much technology available and resources constrained by budget considerations, how does a company prioritize its customer experience investments? There is no single answer, said Jon Baker, managing director for Accenture Interactive Marketing. “It’s all very dependent on where each client is at.

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