Tag Archives: martech

10 Skills and Traits of Great Marketing Technologists

10 Skills and Traits of Great Marketing Technologists

With so much falling inside the digital realm these days, there has been, according to some, a convergence between the CIO and marketing roles. The roles of chief marketing technologist (CMT) or CTMO (Chief Technology Marketing Officer) has been on the rise and some are even calling it a

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Rishi Dave: From Chemical Engineering to Marketing Technology

Rishi Dave: From Chemical Engineering to Marketing Technology

Marketers have long been known for their creative, design-oriented branding efforts that rely on visual concepts, color-scheming, market insight and communication strategies. It is artistry. Those traits still matter today, but clearly marketers have acquired the need for technological prowess in marketing. The goal? Marry technology with art.

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Big MarTech Trends From the Fall Conference Season

Big MarTech Trends From the Fall Conference Season

Every fall, we in the marketing technology world enter an endurance marathon as we move from conference to conference, shuffling through crowds to visit marketing technology vendor booths  and making our way to the next session about the latest in technology trends.  By this time each year I'm exhausted.

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11 MarTech Vendors Reveal GDPR Compliance Plans

11 MarTech Vendors Reveal GDPR Compliance Plans

Are marketing technology vendors invested in compliance readiness for the General Data Protection Rule (GDPR)? Or have they taken the casual, toss-up-a-few-blog-posts kinda approach? Tim Walters, partner and privacy lead with New York City-based Digital Clarity Group  and a GDPR analyst, told CMSWire the commitment from MarTech vendors

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