Tag Archives: martech

What Should Your Digital Experience Stack Look Like? It Depends

What Should Your Digital Experience Stack Look Like? It Depends

Amid all the uncertainty around "digital transformation," one of the more clarifying developments of the past several years is understanding that delivering omnichannel digital experiences requires a stack of technologies. Yet reasonable people still disagree: What should that stack look like? It Depends Any DX stack should necessarily depend on

Continue reading...

The 5 Biggest Martech Acquisitions of 2018

The 5 Biggest Martech Acquisitions of 2018

Adobe’s $4.75 billion acquisition of Marketo last month represented the latest move in the piping hot marketing technology (MarTech) space. MarTech has seen its fair share of consolidation in 2018, with five major MarTech acquisitions between March and September totaling around $10 billion.

Continue reading...

MarTech Conference Attendees Discuss Top Customer Experience Priorities

MarTech Conference Attendees Discuss Top Customer Experience Priorities

Scott Brinker kicked off his keynote at the MarTech East conference at the Hynes Convention Center in Boston on Oct. 2 by telling the 2,000 or so attendees that marketing is all about customer experience (CX) and ROI. Brinker is chair of the now four-year-old conference and author of the

Continue reading...

Why Great Customer Experience Begins With Humans, Not Technology

Why Great Customer Experience Begins With Humans, Not Technology

Can we all just agree it's a given that it is the “age of the customer” and that the internet has given consumers great power? We’re so far down the path of customer empowerment that the need to put the customer first is clear to most business leaders.  Brian Halligan,

Continue reading...