Tag Archives: master data management

The Difference Between Quality of Data and Data Quality

The Difference Between Quality of Data and Data Quality

Errors in data exist. And when most marketers start looking into their data, they realize the data problems are worse than they thought. Common problems include: Miskeyed dates and misspelled names. Inaccurate abbreviations (AR for Arizona, for example). Multiple spellings for the same thing (e.g.

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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems.

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Putting Machine Learning to Work on Customer Data

Putting Machine Learning to Work on Customer Data

Businesses large and small are being lured in by the potential of artificial intelligence (AI), machine learning (ML), deep learning and cognitive computing, while others are still trying to figure out how to tell them apart. It's easy to fall under the spell of technology that promises to solve

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RedPoint Global Adds Master Data Management to Customer Data Platform

RedPoint Global Adds Master Data Management to Customer Data Platform

RedPoint Global has announced new capabilities for its Customer Data Platform aimed at providing business users with "data stewardship" for real-time customer insights and actions. RedPoint Global's Customer Data Platform (CDP) combines automated master customer data and advanced matching algorithms.

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Great Customer Experiences Start with Operational Excellence

Great Customer Experiences Start with Operational Excellence

The biggest factor impacting the customer experience isn't the front-line employees or the last touch customer-facing applications — it's the operational systems buried a few layers down in the enterprise architecture.   Companies often misinterpret customer experience to mean the experience at the last touchpoint.

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Master Data Management Helps You Fight Data Fragmentation & Tap Into Data’s Value

Master Data Management Helps You Fight Data Fragmentation & Tap Into Data's Value

Master Data Management (MDM) isn’t new, but marketers need it now more than ever before.  As marketers, we have a multitude of tools to help us find prospects, manage messages across channels, follow web behavior and sell more effectively.

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Marketing Agility Can’t Be Found with Flawed Data

Marketing Agility Can't Be Found with Flawed Data

Only a few months ago, businesses were scrambling to finalize their Pokemon Go strategy. Fast forward to today, and you'd be hard pressed to find anyone discussing Pokemon Go in a boardroom, let alone playing it.  Digital marketing success often results from a combination of preparedness and opportunity.

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