Tag Archives: matthew bieber

Model, Measure, Validate and Optimize Your Way to Customer Journey Success

Model, Measure, Validate and Optimize Your Way to Customer Journey Success

The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought and without a holistic view of what it entails. Marketing departments own one part of the “journey,” while salespeople own another.

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Where AI Is Working, Where AI Needs Work

Where AI Is Working, Where AI Needs Work

If you’re a sports fanatic, you probably were glued to your television watching this year’s March Madness matchups. And more than likely, you saw IBM Watson’s latest TV commercial, “Watson at Work: Basketball.” In the commercial, Watson, the IBM system capable of answering questions posed in natural language,

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