Tag Archives: mdm

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems.

Continue reading...

Putting Machine Learning to Work on Customer Data

Putting Machine Learning to Work on Customer Data

Businesses large and small are being lured in by the potential of artificial intelligence (AI), machine learning (ML), deep learning and cognitive computing, while others are still trying to figure out how to tell them apart. It's easy to fall under the spell of technology that promises to solve

Continue reading...

RedPoint Global Adds Master Data Management to Customer Data Platform

RedPoint Global Adds Master Data Management to Customer Data Platform

RedPoint Global has announced new capabilities for its Customer Data Platform aimed at providing business users with "data stewardship" for real-time customer insights and actions. RedPoint Global's Customer Data Platform (CDP) combines automated master customer data and advanced matching algorithms.

Continue reading...

Gartner Names 4 Leaders in Enterprise Mobility Management MQ

Gartner Names 4 Leaders in Enterprise Mobility Management MQ

This is the fourth year Gartner has published a Magic Quadrant for Enterprise Mobility Management (EMM) Suites, yet the analysts who wrote the report — Rob Smith, Bryan Taylor, Manjunath Bhat, Chris Silva, Terrence Cosgrove — shared an interesting observation: they still get inquiry calls about MDM (mobile device management)

Continue reading...

Master Data Management Helps You Fight Data Fragmentation & Tap Into Data’s Value

Master Data Management Helps You Fight Data Fragmentation & Tap Into Data's Value

Master Data Management (MDM) isn’t new, but marketers need it now more than ever before.  As marketers, we have a multitude of tools to help us find prospects, manage messages across channels, follow web behavior and sell more effectively.

Continue reading...

Forrester: Enterprises Aren’t Masters of Their Data Domains

Forrester: Enterprises Aren't Masters of Their Data Domains

Enterprises do a poor job of mastering their data — and that failure makes it difficult to personalize marketing and create a single view of the customer, Forrester analysts conclude in a report on master data management. The report  (fee charged) was co-authored by Forrester analysts Michele Goetz, Gene Leganza, Shaun

Continue reading...

Bad Customer Data Will Sabotage Your CRM Initiative

Bad Customer Data Will Sabotage Your CRM Initiative

Imagine this: you've just completed a difficult migration from several legacy CRM systems to a modern, cloud-based application. You delivered on time and on budget. You’ve trained the marketing, sales and customer service teams to use the new system. By all accounts, the migration should be considered a success.

Continue reading...