“Won’t you be my dictionary, won’t you translate fun into something necessary” – Hooverphonic, 1998 What Is Digital Asset Management (DAM)? DAM consists of the management tasks and technological functionality that helps companies organize their media assets, such as photographs, video and marketing assets, to strengthen their message or brand.
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I used to view enterprise search as a monolithic application that acted as an integration platform. But when it came time to write the second edition of "Enterprise Search," my view had changed. I now see enterprise search as a vision and strategy, and not as a single application.
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“And you may ask yourself, Well ... how did I get here?” — from “Once in a Lifetime,” by David Byrne of Talking Heads Why do we collect, keep and preserve our memories of the past? To shape a narrative, to assert an interpretation, to evoke memory and reaction, to
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As we reported earlier this month, intelligent content is an approach to content that is modular, structured, reusable, format-free and semantically rich. The goal? Make content more discoverable, reconfigurable and adaptable for its creators, such as marketers, according to Ann Rockley, founder and CEO of The Rockley Group, who
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Three minutes. That's how long it takes before someone complains how awful search is during one of the employee focus groups I run for clients on their digital workplaces. It comes up even if it isn't what I asked about.
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Get a few search managers into a room and the topic of relevance management will dominate the discussion. Now imagine what it must have been like at the Haystack conference in April, when over a hundred people convened for two days of presentations and conversation focused entirely on relevance.
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A taxonomy is the backbone of your digital asset management (DAM) system, and unless you have a taxonomy robot (I would name mine “Taxi”), it will require hands-on care and updates. Whether you constructed your taxonomy six months ago or six years ago, it might be time for a change.
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Your intranet is one of your organization’s most important assets. Employees visit it on a regular basis, and more importantly, work there and spend a significant amount of time there. Search is an essential part of the success of any digital workplace, and intranets are no exception.
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A digital asset management (DAM) system might be the base of your marketing operations, but it can devolve into a glorified attic. Renegade raw files, forgotten flash videos and jumbled JPEGs will accumulate without proper upkeep.
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Stripping embedded metadata from digital files may be the most misunderstood technical search engine optimization (SEO) “best practice” in IT today. Embedded metadata is metadata stored inside the file itself that can provide important historical, usage rights or reference information about a digital file.
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