A digital asset management (DAM) system might be the base of your marketing operations, but it can devolve into a glorified attic. Renegade raw files, forgotten flash videos and jumbled JPEGs will accumulate without proper upkeep.
Continue reading...Tag Archives: metadata
Embedded Metadata Debate: To Strip or Not to Strip?
Stripping embedded metadata from digital files may be the most misunderstood technical search engine optimization (SEO) “best practice” in IT today. Embedded metadata is metadata stored inside the file itself that can provide important historical, usage rights or reference information about a digital file.
Continue reading...Improve Enterprise Search by Putting Your Metadata to Work
Back in the day, enterprise search had it easy. Before Google, enterprise search gave people a way to find content on the corporate intranet, and it was amazing. “The Acme contract? Just search, it will show up.
Continue reading...Closing the DAM Expectation Gap
All too often, businesses expect to plug in a digital asset management (DAM) system and then — voila — it will begin managing all of the organization’s assets. The misconception can be forgiven.
Continue reading...Brace for Aerial Digital Asset Management with Drones
Here’s a digital asset management (DAM) riddle for you: What technology has made the following three DAM scenarios possible? A construction firm uses aerial images to monitor job progress and send updates to its clients. A government agency analyzes 3D images to prioritize repairs to roads and bridges.
Continue reading...Enterprise Search: The Red-Headed Stepchild of the Workplace
Everywhere I go, I hear another story of how bad enterprise search is. Users, IT staff and management complain, often resulting in the decision by their organization to replace the existing vendor. I’d wager companies switch their search platforms more frequently than any other mission-critical application.
Continue reading...Why Is Enterprise Search so Hard?
When you need to find a corporate policy, or information about your health plan or the latest contract for one of your clients, is your enterprise search box the first place you go to look? Or do you count on someone in your department or on your team who knows
Continue reading...How Information Architecture Improves Customer Experience
Have you ever had a problem finding information on a website or app? If so, you were experiencing a poor information architecture (IA). Conversely, a great experience with a site or application is only possible with solid IA under the surface.
Continue reading...Information Architecture: Still Vital to Digital Design
Over the years, the most neglected, and yet most essential, area of digital design has been information architecture. Recently, a set of presentations for website designs were made to senior management at a large organization. One presentation was based on data.
Continue reading...Content Marketers: Do More With Less
Our jobs are at stake, content marketers. Too many content marketers are taking the “more is better” approach to publishing. But when you focus too much on production and too little on strategy, things won’t scale. At some point, the impact (ROI) of your content will hit a plateau.
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