Tag Archives: michael shattuck

How Leaders Turn Martech Strategies into Tactics

How Leaders Turn Martech Strategies into Tactics

When General Stanley McChrystal led the US Special Operations Task Force into Iraq in 2003, they were ill-prepared to fight Al Qaeda. In his book "Team of Teams: New Rules of Engagement for a Complex World," McChrystal writes, “… we found ourselves losing to an enemy that, by

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A Definition for Strategy You Can Actually Use

A Definition for Strategy You Can Actually Use

When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the people who proposed a different definition. No one seems to know exactly what strategy is, but they do know they don't agree with anyone else about it.

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