Tag Archives: mobile apps

The iOS 11 Update Gives Mobile Marketers a Chance for a Do-Over

The iOS 11 Update Gives Mobile Marketers a Chance for a Do-Over

With the exception of social network sites and messaging platforms, brands are up against big challenges when it comes to mobile. Consumers are becoming increasingly selective when it comes to apps, and the extent to which this is happening may surprise some people.

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Can You Apply Marketing Automation Know-How to Mobile Apps?

Can You Apply Marketing Automation Know-How to Mobile Apps?

Marketing automation is a core element of any marketer’s toolset. I’ve been an avid user since 2009, but the way that I think about marketing and how I actually do my job have drastically changed since then. Nowadays, there’s a new kid on the block: Mobile Marketing Automation.

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Start 2016 With Innovative Ideas Like These

Start 2016 With Innovative Ideas Like These

You’ve probably brainstormed great ideas for your enterprise in 2016 by now. Or maybe you've spent December thinking of how to spike your egg nog. Either way, you’re innovating. Five technology practitioners got a head start on innovative ideas in 2016 at the inaugural CMSWire DX Summit in Chicago  this

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It’s Not Easy to Develop Mobile Apps

It's Not Easy to Develop Mobile Apps

The glowing promise of a mobile-first enterprise is not always so bright.  Mobile app developers report in a new Appcelerator-IDC survey released today that it's challenging to access mobile data and integrate it to backend systems. Nearly 75 percent of the 5,778 mobile developers in the Appcelerator/IDC 2015 Mobile Trends Report said retrieving mobile-optimized access

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