Tag Archives: net promoter score

What is a Net Promoter Score? And Why You Should Know

What is a Net Promoter Score? And Why You Should Know

How do your customers really feel about your company? To find out, you could train employees to ask for feedback after each transaction, then feed those responses into a database. You could subject customers to a lengthy survey. You might also host periodic focus group meetings.

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How to Measure Customer Experience Beyond Net Promoter Score

How to Measure Customer Experience Beyond Net Promoter Score

According to a study by consultancy Walker Information, customer experience (CX) will overtake price and product as the key brand differentiator by 2020. In other words, satisfied customers will drive your business. Your task, then, is to improve your customers’ experience.

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Transforming Listening Into Action: Fortifying Voice of Customer Programs

Transforming Listening Into Action: Fortifying Voice of Customer Programs

The results of Gartner’s 2017-2018 CMO Spend Survey are in, and the news is not all good. For the first time in three years, growth in marketing budgets has decreased, placing marketers on the hook to justify financial investments and demonstrate solid ROI for existing activity.

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Transforming Listening Into Action: Fortifying Voice of Customer Programs

Transforming Listening Into Action: Fortifying Voice of Customer Programs

The results of Gartner’s 2017-2018 CMO Spend Survey are in, and the news is not all good. For the first time in three years, growth in marketing budgets has decreased, placing marketers on the hook to justify financial investments and demonstrate solid ROI for existing activity.

Continue reading...

Why Your Client Relationship Measurement Needs Coaching

Why Your Client Relationship Measurement Needs Coaching

The business world is changing dramatically and, in many ways, is taking advantage of scientific methods to enhance the functions of sales, marketing and account management. Within the B2C marketplace, big data and analytics are continuing to play an increasingly essential role in client engagement, marketing and ultimately, conversion.

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Want Loyal Customers? Start with Loyal Employees

Want Loyal Customers? Start with Loyal Employees

Fred Reichheld developed the Net Promoter Score (NPS) as a means to measure customer loyalty more quickly and accurately.  Reichheld introduced the system in a Harvard Business Review article in 2003, explaining that simply measuring customer retention rates wasn't enough.

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