Tag Archives: omnichannel

What is Intelligent Content and How Can It Help Marketers?

What is Intelligent Content and How Can It Help Marketers?

Intelligent content is an approach to the management of content as a business asset that includes content that is modular, structured, reusable, format-free and semantically rich. This, in turn, makes the content discoverable, reconfigurable and adaptable for its creators, such as marketers, according to Ann Rockley, founder of The Rockley Group,

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What is Intelligent Content and How Can It Help Marketers?

What is Intelligent Content and How Can It Help Marketers?

Intelligent content is an approach to the management of content as a business asset that includes content that is modular, structured, reusable, format-free and semantically rich. This, in turn, makes the content discoverable, reconfigurable and adaptable for its creators, such as marketers, according to Ann Rockley, founder of The Rockley Group,

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Looking Back: Small Strides Toward Better CX

Looking Back: Small Strides Toward Better CX

In 2015, businesses made strides toward the goal of consistent customer experience (CX) across multiple channels. Marketers who understand the necessity of using data to provide deep personalization, for example, were especially successful, according to John Zimmer. But while the vision was strong, the execution often remained weak

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