Tag Archives: online marketing

Optimizing Software Landing Pages: How to minimize anxiety and maximize conversion in a free download

Downloading software is a difficult decision. As consumers, we’ve been burned by so many software downloads that have spyware, adware and malware hidden inside them.

Making that decision to download more attractive is exactly what Flint McGlaughlin walks through in this video.

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Communicating Value and Web Conversion – Scroll to the bottom of the page to watch a full session from our graduate-level certificate program affiliated with the University of Florida

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Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with a clear value proposition

Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)

Let’s Get Personal: Content Experts Share Their Advice

Let's Get Personal: Content Experts Share Their Advice

Talk to any personalization technology vendor and chances are you'll hear a beguiling tale of true one-to-one customer experiences made possible by their product’s uncanny ability to serve up the right content to the right person through the right channel at the right time.

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CabinetM Tries to Harness the Marketing Stack

CabinetM Tries to Harness the Marketing Stack

Technologists and vendors alike have long used the term “stacks” to represent the pieces of technology they own. They don't actually exist, in the way that, say, a pancake stack exists.  It's just a way to say you have more than one piece of technology you use synchronously or asynchronously.

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B2B Marketers: Stop Using the B2C Playbook

B2B Marketers: Stop Using the B2C Playbook

What’s going to make B2B marketers happy? Conversions and qualified leads are a good place to start.  Meanwhile, they’re not getting what they want from digital advertising campaigns.  A new Demandbase  study found 71 percent of B2B marketers believe their organization’s digital advertising frequently fails to meet their expectations.

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On Our Radar: Localytics

On Our Radar: Localytics

Today we continue our series profiling tech companies to watch in 2016. We began the series this week with Affectiva and Cotap. Today, we take a look at Localytics, a marketing analytics provider.  Year founded: 2008 Founders: Raj Aggarwal, CEO, Henry Cipolla, CTO and Brian Suthoff

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Looking Back: Marketers Build Content Strategies

Looking Back: Marketers Build Content Strategies

This was the year digital marketers embraced content that informs, educates and empathizes with their prospects and customers, an industry analyst told CMSWire. “On the good side in 2015, marketers got the memo on content marketing,” said Jake Sorofman, a Gartner research vice president who specializes in digital marketing.

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News You Can Use: Slack Invests $80M In App Building

News You Can Use: Slack Invests $80M In App Building

Enterprise collaboration software provider Slack is investing $80 million in startups that build software that integrates with Slack Slack officials blogged this week that the fund will "support and encourage developers to build apps that interact with Slack.

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Kentico CMS Platform Unveils Version 9

Web content management system (Web CMS) provider Kentico released the ninth version of its ASP.NET content management platform today. The release also includes updates to its e-commerce and online marketing capabilities.  Company officials released the new offerings at Kentico's Connection User and Partner Conference in Brno, Czech Republic, the company's headquarters.

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