Tag Archives: peggy chen

If You Want Your Customer’s Data, You Better Provide Valuable Content

If You Want Your Customer's Data, You Better Provide Valuable Content

With the EU’s General Data Protection Regulation (GDPR) set to go into effect in May, marketing organizations now need to adjust to a “new normal” — a reality in which data privacy regulations restrict how marketing automation tools store data, how the information is shared, and how the information is

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Fuel Global Customer Experiences with Automation and Machine Learning

Fuel Global Customer Experiences with Automation and Machine Learning

To create content that is culturally relevant for local markets and individual customers means delivering locally relevant and engaging experiences. It requires a customer-first focus, regardless of where your customers live. In her book, “Global Marketing and Advertising,” Marieke de Mooij writes, “(W)hen companies go global, they are

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