Tag Archives: personalization

Where Analytics Fit in Your Digital Experience Strategy

Where Analytics Fit in Your Digital Experience Strategy

We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex.

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Everything as a Service, or the Case Against Headless

Everything as a Service, or the Case Against Headless

It’s easy to get tumbled in a hype wave. It’s a little harder to develop immunity to hype, and separate grains from husk.  So let’s set the hype surrounding headless versus head optional content management systems (CMS) aside and look at reasonable use cases and applications for both.

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E-Spirit’s New Intelligent Content Engine Drives AI-Based Personalization

E-Spirit's New Intelligent Content Engine Drives AI-Based Personalization

E-Spirit has added an artificial intelligence-powered personalization content engine into its FirstSpirit Digital Experience Hub. The Dortmund, Germany-based web content management provider is calling it the FirstSpirit Intelligent Content Engine. FirstSpirit is the company's web content management system that enables its Digital Experience Hub.

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Adobe Auto-Target Aims for Sensei-Fueled ‘One-Click’ Personalization

Adobe has injected machine learning capabilities into its Adobe Target optimization and personalization solution in a move designed to offer "one-click personalization." The machine-learning capabilities are powered by Adobe Sensei, Adobe’s artificial intelligence (AI) framework the San Jose, Calif.-based company introduced last November, which is now integrated throughout its Adobe Experience Cloud.

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