Tag Archives: personalization

Bridge the Data-Driven Personalization Gap With Customer Data Platforms

Bridge the Data-Driven Personalization Gap With Customer Data Platforms

To compete with the likes of Amazon and Google, brands need a true platform approach to customer data, one that connects a patchwork of siloed martech solutions by creating a single, comprehensive set of data. However, data unification is only the first step.

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Personalized Marketing: Where We are at 2018

Personalized Marketing: Where We are at 2018

Marketers want to know their customers and prospects on a personal level. Almost 100 percent said, in a study this year by Evergage/Researchscape International  (PDF) they believe that personalization helps advance customer relationships.  But not all marketers feel they're earning gold medals in the personalization Olympics.

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The Rocky Path to Personalization

The Rocky Path to Personalization

After several years of businesses chanting the personalization mantra, the state of the market is ... mixed. This conclusion came from research my company, Magnolia, conducted via in-depth interviews with close to 100 organizations from a range of industries, including finance, retail, travel, media and public services.

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Model, Measure, Validate and Optimize Your Way to Customer Journey Success

Model, Measure, Validate and Optimize Your Way to Customer Journey Success

The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought and without a holistic view of what it entails. Marketing departments own one part of the “journey,” while salespeople own another.

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4 Big Takeaways From ConversionXL Live

4 Big Takeaways From ConversionXL Live

ConversionXL Live brought a few hundred experts in growth marketing and optimization to Austin, Texas to share, collaborate and learn from each other. From practitioners responsible for creating household names like Instagram, Airbnb and Subway to innovative new startups, CXL Live created a forum for the industry’s forward thinkers.

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