Tag Archives: personalization

The Rocky Path to Personalization

The Rocky Path to Personalization

After several years of businesses chanting the personalization mantra, the state of the market is ... mixed. This conclusion came from research my company, Magnolia, conducted via in-depth interviews with close to 100 organizations from a range of industries, including finance, retail, travel, media and public services.

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Model, Measure, Validate and Optimize Your Way to Customer Journey Success

Model, Measure, Validate and Optimize Your Way to Customer Journey Success

The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought and without a holistic view of what it entails. Marketing departments own one part of the “journey,” while salespeople own another.

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4 Big Takeaways From ConversionXL Live

4 Big Takeaways From ConversionXL Live

ConversionXL Live brought a few hundred experts in growth marketing and optimization to Austin, Texas to share, collaborate and learn from each other. From practitioners responsible for creating household names like Instagram, Airbnb and Subway to innovative new startups, CXL Live created a forum for the industry’s forward thinkers.

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Boost Your Personalization Game with Machine Learning (Webinar)

Boost Your Personalization Game with Machine Learning (Webinar)

In a world where context is king for marketers and their personalization efforts, machine learning can make a big difference. Abe Taylor, technical director at ICF Olson, drove that point home in a recent webinar, “Getting Started with Machine Learning.”   “It’s not so much the words that we're

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