Tag Archives: personalization

4 Big Takeaways From ConversionXL Live

4 Big Takeaways From ConversionXL Live

ConversionXL Live brought a few hundred experts in growth marketing and optimization to Austin, Texas to share, collaborate and learn from each other. From practitioners responsible for creating household names like Instagram, Airbnb and Subway to innovative new startups, CXL Live created a forum for the industry’s forward thinkers.

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Boost Your Personalization Game with Machine Learning (Webinar)

Boost Your Personalization Game with Machine Learning (Webinar)

In a world where context is king for marketers and their personalization efforts, machine learning can make a big difference. Abe Taylor, technical director at ICF Olson, drove that point home in a recent webinar, “Getting Started with Machine Learning.”   “It’s not so much the words that we're

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Where Analytics Fit in Your Digital Experience Strategy

Where Analytics Fit in Your Digital Experience Strategy

We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex.

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Everything as a Service, or the Case Against Headless

Everything as a Service, or the Case Against Headless

It’s easy to get tumbled in a hype wave. It’s a little harder to develop immunity to hype, and separate grains from husk.  So let’s set the hype surrounding headless versus head optional content management systems (CMS) aside and look at reasonable use cases and applications for both.

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