Tag Archives: personalization

Kevin Lindsay: Focus on the Human Experience, Not Just the Digital

Kevin Lindsay: Focus on the Human Experience, Not Just the Digital

Over the course of his career, Kevin Lindsay has seen the need time and again to clearly demonstrate the value of each new digital experience technology in order to dispel customers’ natural skepticism and doubt.

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Hyper-Relevant Experiences Are Only as Good as Your Data

Hyper-Relevant Experiences Are Only as Good as Your Data

Last year, Forrester found that 54 percent of marketers are using artificial intelligence (AI) to personalize messaging across channels to drive growth. AI promises to deliver “hyper-relevant” experiences for consumers, making marketing more meaningful and compelling, increasing value and loyalty.

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James McDermott: ‘Digital Marketing Is at a Crossroads’

James McDermott: 'Digital Marketing Is at a Crossroads'

Ask James McDermott what his varied roles — technology executive, entrepreneur, lawyer and professor — all share and the answer is his need to be “a storyteller.” His aim is always to create a shared vision of the future with clients, customers, employees and shareholders.

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Bridge the Data-Driven Personalization Gap With Customer Data Platforms

Bridge the Data-Driven Personalization Gap With Customer Data Platforms

To compete with the likes of Amazon and Google, brands need a true platform approach to customer data, one that connects a patchwork of siloed martech solutions by creating a single, comprehensive set of data. However, data unification is only the first step.

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Personalized Marketing: Where We are at 2018

Personalized Marketing: Where We are at 2018

Marketers want to know their customers and prospects on a personal level. Almost 100 percent said, in a study this year by Evergage/Researchscape International  (PDF) they believe that personalization helps advance customer relationships.  But not all marketers feel they're earning gold medals in the personalization Olympics.

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The Rocky Path to Personalization

The Rocky Path to Personalization

After several years of businesses chanting the personalization mantra, the state of the market is ... mixed. This conclusion came from research my company, Magnolia, conducted via in-depth interviews with close to 100 organizations from a range of industries, including finance, retail, travel, media and public services.

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Model, Measure, Validate and Optimize Your Way to Customer Journey Success

Model, Measure, Validate and Optimize Your Way to Customer Journey Success

The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought and without a holistic view of what it entails. Marketing departments own one part of the “journey,” while salespeople own another.

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