Tag Archives: petr passinger

How to Create a B2B Prioritized Sales List Using SEO

How to Create a B2B Prioritized Sales List Using SEO

The B2B market of any industry is finite. And, as is the case in any other market, the Pareto principle applies: No matter whether you sell directly or through a partner channel, 20 percent of your top business customers or partners will account for 80 percent of your revenues.

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What Happens When IoT, Big Data and Retail Location Systems Meet?

What Happens When IoT, Big Data and Retail Location Systems Meet?

The retail industry is in decline. People commonly attribute the decline to three factors: too many malls, customers switching to online shopping and a change in mindset from materialism to experiences.  But what if we brought the online experience to offline shopping — would that counteract the latter two reasons? Customer Experience Drives the Way An estimated 73 percent of shoppers use mobile devices  while shopping in a store to check reviews, product datasheets, usage guidelines and more.

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HR Managers: Boost Hiring Processes With These Digital Marketing Tips

HR Managers: Boost Hiring Processes With These Digital Marketing Tips

Digital marketing has probably brought advanced contact management, personalization, marketing automation, retargeting and many other technological enablers into your organization, all in an effort to improve ROI and increase sales revenues. The needs and goals of sales and marketing dictate the use of these tools.

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