Tag Archives: phil kemelor

One Analytics Tool Doesn’t Cut It: An Integrated Analytics Approach

One Analytics Tool Doesn't Cut It: An Integrated Analytics Approach

I don't believe only one type of analytics method or platform can speak "The Truth" about the multi-channel customer experience of your brand. Yet this belief can be found at every level of the analytics world: Software vendors that promote their solution as having all the answers.

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Technology, Strategy Tips for Your Digital Analytics Program

Technology, Strategy Tips for Your Digital Analytics Program

Little did the Coen Brothers know it when they made the film, but "The Big Lebowski" has a lot to teach us about digital analytics. Just ask Phil Kemelor, partner and vice president of client services at MaassMedia. Kemelor shared tips on implementing and maintaining digital analytics

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Understanding and Meeting the Challenges of Digital Transformation

Understanding and Meeting the Challenges of Digital Transformation

When we think about transformation, we think change. Consider societal shifts over the years: television, email, smartphones and the list goes on. When these technologies were first introduced, were people as receptive as they are today? Of course not. Societal transformation does not occur overnight.

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Phil Kemelor: Analytics Should Be a Cross-Disciplinary Effort

Phil Kemelor: Analytics Should Be a Cross-Disciplinary Effort

For Phil Kemelor, being able to communicate the real value of digital analytics to business people is what helps build a solid foundation for successful projects. “It’s about getting people to feel that they can buy into what’s going on around them,” he said.

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Your Mobile Ecommerce Strategy: Smart, Focused and Personalized

Your Mobile Ecommerce Strategy: Smart, Focused and Personalized

Personalization can play a big part in any mobile ecommerce strategy, but only if you remember the golden rule: personalization is a two-way street.  For your customer, it’s a way to receive relevant content and offers so they can make decisions more quickly.

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DX Leaders: Digital Transformation Starts With Cultural Change

DX Leaders: Digital Transformation Starts With Cultural Change

Phil Kemelor has spent years at the intersection of marketing, content and customer service, leveraging analytics to guide digital strategy.  After careers in journalism, marketing and university research, he combined what were at the time new technologies to create the country’s second largest subscription newsletter publisher.

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What We Learned at CMSWire’s DX Summit

What We Learned at CMSWire's DX Summit

CMSWire thanks everyone who played a role in what truly was the success of this publication’s first sales and marketing technology conference, including all who attended the big event in Chicago, all of our remote participants and all of those who put up with our persistent reminders and the #DXS15

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