Tag Archives: pierre debois

How YouTube Watch Time Is the Video Metric Marketers Need

How YouTube Watch Time Is the Video Metric Marketers Need

Thanks in part to live streaming, video is increasing in popularity. And marketers who want the best video strategy should look to YouTube because it offers solid analytics to assess the value of campaigns. Google has developed YouTube video metrics that are comparable to TV metrics.

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How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis

How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis

It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices.  Google is now looking to provide such a map with Google Analytics cross-device reporting, a capability that the company introduced as part of the

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Google Rebrands AdWords and DoubleClick to Google Ads

Google Rebrands AdWords and DoubleClick to Google Ads

Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of sweeping reorganization of its digital ads platform. The two, along with Analytics 360, will now be known as Google Ads, Google Marketing Platform and Google Ad Manager.

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How Marketers Can Plan Data Mining With R Programming

How Marketers Can Plan Data Mining With R Programming

While the analytics world is being transformed by the EU’s General Data Protection Regulation, marketers are discovering a potential new solution to an old challenge: How to best manage data. The challenge has always been how to arrange processes to highlight problems with data.

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Google Analytics Data Retention: A New Feature for Keeping Data Safe

Google Analytics Data Retention: A New Feature for Keeping Data Safe

As they assess the fallout of Facebook’s Cambridge Analytica difficulties and prepare for the European Union’s General Data Protection Regulation (GDPR), data analytics practitioners have shifted from looking for new ways to collect and analyze data to thinking about how long data should be retained.

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Understanding Google AdWords Days to Conversion Metric and Notes

Understanding Google AdWords Days to Conversion Metric and Notes

It’s terrific to gain conversion from paid search ads that have been clicked, but one question that comes up among marketers is how long should those conversions take? The question is not arbitrary. Marketers have sought speedy conversions online, especially if a business model is based upon digital sales.

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