Tag Archives: pierre debois

Google Rebrands AdWords and DoubleClick to Google Ads

Google Rebrands AdWords and DoubleClick to Google Ads

Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of sweeping reorganization of its digital ads platform. The two, along with Analytics 360, will now be known as Google Ads, Google Marketing Platform and Google Ad Manager.

Continue reading...

How Marketers Can Plan Data Mining With R Programming

How Marketers Can Plan Data Mining With R Programming

While the analytics world is being transformed by the EU’s General Data Protection Regulation, marketers are discovering a potential new solution to an old challenge: How to best manage data. The challenge has always been how to arrange processes to highlight problems with data.

Continue reading...

Google Analytics Data Retention: A New Feature for Keeping Data Safe

Google Analytics Data Retention: A New Feature for Keeping Data Safe

As they assess the fallout of Facebook’s Cambridge Analytica difficulties and prepare for the European Union’s General Data Protection Regulation (GDPR), data analytics practitioners have shifted from looking for new ways to collect and analyze data to thinking about how long data should be retained.

Continue reading...

Understanding Google AdWords Days to Conversion Metric and Notes

Understanding Google AdWords Days to Conversion Metric and Notes

It’s terrific to gain conversion from paid search ads that have been clicked, but one question that comes up among marketers is how long should those conversions take? The question is not arbitrary. Marketers have sought speedy conversions online, especially if a business model is based upon digital sales.

Continue reading...

Amazon Go Pushes the Limits of Mobile Commerce

Amazon Go Pushes the Limits of Mobile Commerce

Amazon is cashing in on consumer's desire for convenience and the blurring lines between online and offline experiences with Amazon Go. The prototype store opened in Seattle last week, with people lining up to experience the cashless, checkout-free brick and mortar store, where customers can just walk in, take what

Continue reading...

How DataOps Remove Analytics Silos and Increase Value

How DataOps Remove Analytics Silos and Increase Value

Silos appear on farms, but they also appear in businesses in the form of data silos scattered among different departments.  Managers now recognize the urgent need to remove data silos, because a holistic understanding of the data flow within a business is crucial for optimizing the customer experience.

Continue reading...