Tag Archives: pierre debois

How DataOps Remove Analytics Silos and Increase Value

How DataOps Remove Analytics Silos and Increase Value

Silos appear on farms, but they also appear in businesses in the form of data silos scattered among different departments.  Managers now recognize the urgent need to remove data silos, because a holistic understanding of the data flow within a business is crucial for optimizing the customer experience.

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How Geotagging Helps Marketers Locate Active Customers

How Geotagging Helps Marketers Locate Active Customers

Today’s marketers can pinpoint precisely where customer activity occurs based on data as simple as a hashtag, a location mention or a photo. Marketers also have a multitude of sources to mine to understand where that customer activity occurs. Take images, for example. The Atlantic  referenced a 2014 Kleiner Perkins

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How Visual Search Is Influencing Marketing: A Look at Pinterest Lens

How Visual Search Is Influencing Marketing: A Look at Pinterest Lens

Marketers and consumers have long turned to search engines for convenience. But as our interfaces have changed and our options for media have broadened, our needs for search capabilities have also become more nuanced. One nuance being explored more deeply these days is image search.

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How Mobile Analytics Can Drive Your Overall Analytics Plan

How Mobile Analytics Can Drive Your Overall Analytics Plan

Ask any parent, and you’ll hear plenty of stories about how time seems to fly from the day their children are born until they’re walking, talking and heading off to school. These days, the transitions taking place in mobile analytics seem to be happening with equal speed.

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Mastering SEO for Voice Search: 4 Tips for Marketers

Mastering SEO for Voice Search: 4 Tips for Marketers

Succeeding at search optimization these days increasingly depends on planning content and keywords with voice-enabled search in mind. In a recent CMSWire post, I wrote about how the increasing popularity of voice-enabled devices and software — such as virtual assistants like Amazon Echo, Google Home and Apple’s Siri —

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Self-Service Analytics Offer Opportunities and Challenges

Self-Service Analytics Offer Opportunities and Challenges

When my clients ask me what a successful company-wide self-service analytics collaboration looks like, I tell them to imagine a group of jazz musicians: The individual players all contribute song notes from their own instruments and styles, but it’s the collective sound of everyone playing together that creates the musical

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The Whole Analytics Perspective on Amazon’s Whole Foods Buy

The Whole Analytics Perspective on Amazon's Whole Foods Buy

Disruption — of industries, delivery channels and long-entrenched ways of doing business — has become such a familiar buzzword on the digital landscape these days that using it barely raises eyebrows anymore, much less makes any jaws drop. But last week’s $13.

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