Tag Archives: pierre debois

Understanding Google AdWords Days to Conversion Metric and Notes

Understanding Google AdWords Days to Conversion Metric and Notes

It’s terrific to gain conversion from paid search ads that have been clicked, but one question that comes up among marketers is how long should those conversions take? The question is not arbitrary. Marketers have sought speedy conversions online, especially if a business model is based upon digital sales.

Continue reading...

Amazon Go Pushes the Limits of Mobile Commerce

Amazon Go Pushes the Limits of Mobile Commerce

Amazon is cashing in on consumer's desire for convenience and the blurring lines between online and offline experiences with Amazon Go. The prototype store opened in Seattle last week, with people lining up to experience the cashless, checkout-free brick and mortar store, where customers can just walk in, take what

Continue reading...

How DataOps Remove Analytics Silos and Increase Value

How DataOps Remove Analytics Silos and Increase Value

Silos appear on farms, but they also appear in businesses in the form of data silos scattered among different departments.  Managers now recognize the urgent need to remove data silos, because a holistic understanding of the data flow within a business is crucial for optimizing the customer experience.

Continue reading...

How Geotagging Helps Marketers Locate Active Customers

How Geotagging Helps Marketers Locate Active Customers

Today’s marketers can pinpoint precisely where customer activity occurs based on data as simple as a hashtag, a location mention or a photo. Marketers also have a multitude of sources to mine to understand where that customer activity occurs. Take images, for example. The Atlantic  referenced a 2014 Kleiner Perkins

Continue reading...